SMS Marketing Archives - Page 2 of 348 - Mobile, Social, Local Portal for News

Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
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Microsoft says that the Berkeley-based technology company has created a ‘revolutionary’ new approach to building AI. The post Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’ appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Becoming customer-centric: A tale of a NextGen MO organization
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Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. The post Becoming customer-centric: A tale of a NextGen MO organization appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Improving PPC relevance with ZIP code-based geotargeting
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Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. The post Improving PPC relevance with ZIP code-based geotargeting appeared first on Marketing Land. Please visit Marketing Land for the full article.

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WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
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With the industry still reeling from brand safety concerns last year, WFA’s Global Media Charter spells out eight principles it wants advertisers to follow. The post WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’ appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Hidden PPC traffic killers
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Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. The post Hidden PPC traffic killers appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Report: Cost to drive store visits varies widely by category, mobile most efficient channel
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It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. The post Report: Cost to drive store visits varies widely by category, mobile most efficient channel appeared first on Marketing Land. Please visit Marketing Land for the full article.

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LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
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Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems. The post LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready appeared first on Marketing Land. Please visit Marketing Land for the full article.

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