SMS Marketing Archives - Page 2 of 314 - Mobile, Social, Local Portal for News

Google AMP and call attribution — 5 things you need to know
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AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join… Please visit Marketing Land for the full article.

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Facebook acquires teen-centric polling app tbh and all its valuable data
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People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network. Please visit Marketing Land for the full article.

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Twitter’s new Video Website Card ad format uses video to push link clicks
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Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it. Please visit Marketing Land for the full article.

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indaHash plans cryptocurrency to pay influencers and their followers
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The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers. Please visit Marketing Land for the full article.

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What airlines can learn from smart marketers about the customer experience
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The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they — and any brand — can do to put customers first. Please visit Marketing Land for the full article.

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IAB Tech Lab issues first software: A universal SDK for viewability
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The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats. Please visit Marketing Land for the full article.

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YouTube location extensions & in-store visits measurement come out of beta
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The new features are now generally available for TrueView in-stream and bumper ads. Please visit Marketing Land for the full article.

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The ever-increasing importance of usability and trust in link building
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Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Please visit Marketing Land for the full article.

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