SMS Marketing Archives - Page 2 of 293 - Mobile, Social, Local Portal for News

Report: 14 marketing automation vendors profiled — updated for 2017
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Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency. enhanced ability to generate more and better qualified leads. a multichannel view of prospect behavior. better alignment… Please visit Marketing Land for the full article.

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Questions are the center of great websites
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When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success. Please visit Marketing Land for the full article.

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Customer engagement in the age of mobile, social and messaging
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As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Please visit Marketing Land for the full article.

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Pega, Merkle launch Unified Data Management Platform
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The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses. Please visit Marketing Land for the full article.

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Lotame and Cint marry survey panel data with DMP data
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The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing. Please visit Marketing Land for the full article.

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Dear Google: 4 suggestions for fixing your massive problem with fake reviews
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Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. Please visit Marketing Land for the full article.

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How to market your brand using interactive native content — Part 3
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In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Please visit Marketing Land for the full article.

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Pioneering CMOs discuss the future at MarTech
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I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former… Please visit Marketing Land for the full […]

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