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How to turn negative online reviews into marketing wins
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It’s tempting to fall into a funk when your business receives a negative review. Here’s how to turn things around and benefit from critical customer feedback. The post How to turn negative online reviews into marketing wins appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Quora introduces Broad Targeting, says audience hits 300 million monthly users
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Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action. The post Quora introduces Broad Targeting, says audience hits 300 million monthly users appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Facebook bug allowed some advertisers to access other Facebook Analytics app data
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The company says it fixed the issue that affected 21 apps and is notifying all businesses involved. The post Facebook bug allowed some advertisers to access other Facebook Analytics app data appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Discover the ‘new’ new rules of marketing
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The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing. Here’s one of the themes we’ll explore in detail… The… Please visit Marketing Land for the full article.

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Radius launches customer data platform for B2B
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The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge. The post Radius launches customer data platform for B2B appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Gartner’s Andrew Frank: Third-party validation of brands, content is coming
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Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’ The post Gartner’s Andrew Frank: Third-party validation of brands, content is coming appeared first on Marketing Land. Please visit Marketing Land for the full article.

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4 lessons learned from 200,000 Amazon beauty, personal care product pages
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What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. The post 4 lessons learned from 200,000 Amazon beauty, personal care product pages appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Despite buzz, only one-third of B2B businesses are committed to ABM, report says
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A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. The post Despite buzz, only one-third of B2B businesses are committed to ABM, report says appeared first on Marketing Land. Please visit Marketing Land for the full article.

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