SMS Marketing Archives - Page 2 of 327 - Mobile, Social, Local Portal for News

A new AI-powered Chrome extension judges content on its ‘trustworthiness’
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Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers. Please visit Marketing Land for the full article.

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Holiday Retail Search Strategies: What worked, what didn’t in 2017
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Join our panel of experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts… Please visit Marketing Land […]

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The AdWords 2x budget change: How’s it going?
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Search marketers weigh in on their experiences since the change took effect in October. Please visit Marketing Land for the full article.

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Need a New Year’s resolution? Ask your sales team
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If you haven’t yet started, it’s time to set your 2018 marketing goals. Columnist Joe Hyland explains why it’s critical to include your sales team in the process. Please visit Marketing Land for the full article.

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How Facebook’s video ads’ watch time compares across formats
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The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Please visit Marketing Land for the full article.

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Increase of extortion-fueled reputation attacks points to a need for legal change
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Columnist Chris Silver Smith believes that as more people suffer online reputation attacks, lawmakers must modify legislation to help innocent victims fight back. Please visit Marketing Land for the full article.

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Terminus buys BrightFunnel, adding multichannel analytics to its ABM-targeted ad campaigns
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The purchase is one step in Terminus’s plan to expand beyond display ads. Please visit Marketing Land for the full article.

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The 2018 content focus challenge
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It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Please visit Marketing Land for the full article.

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