SMS Marketing Archives - Page 2 of 280 - Mobile, Social, Local Portal for News

5 pragmatic — and powerful — places to improve CX right now
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When it comes to making a big impact on the customer experience, the 80/20 rule has never been truer. So pick the right battles and get started, advises contributor Brent Sleeper. Please visit Marketing Land for the full article.

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Cost-per-visit ad models, offline verification set to shake up online advertising
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Placed CEO David Shim says demand for offline attribution at a tipping point. Please visit Marketing Land for the full article.

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Innovid teams with Tapad to target video ads at users across devices
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This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider. Please visit Marketing Land for the full article.

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How to keep your brand message from being hijacked by surrounding content
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As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique “point of view” across the right outlets. Please visit Marketing Land for the full article.

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No content strategy is an island
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You can’t craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. Please visit Marketing Land for the full article.

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What’s really holding back your messaging program?
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It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology. Please visit Marketing Land for the full article.

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National Brands & Local Search: Use Insights to Drive Actions
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National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How… Please visit Marketing Land […]

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E-commerce companies can improve revenue by following these 5 tips
feeds.marketingland.com

Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. Please visit Marketing Land for the full article.

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