SMS Marketing Archives - Mobile, Social, Local Portal for News

Timeline: Google’s ongoing efforts to address brand safety on YouTube
feeds.marketingland.com

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Please visit Marketing Land for the full article.

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Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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How content drives revenue (and how to prove it)
feeds.marketingland.com

Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts. Please visit Marketing Land for the full article.

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Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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How SEO can create budget efficiencies in paid search campaigns
feeds.marketingland.com

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Please visit Marketing Land for the full article.

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Get answers to your content marketing questions
feeds.marketingland.com

When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?… Please visit Marketing Land for the full article.

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Stackla adds a Co-Pilot to recommend which user content should be published
feeds.marketingland.com

The machine learning-based tool also suggests the best audience segments for engagement with that content. Please visit Marketing Land for the full article.

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D’oh! Three common content promotion mistakes
feeds.marketingland.com

Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them. Please visit Marketing Land for the full article.

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