SMS Marketing Archives - Mobile, Social, Local Portal for News

Site optimization or traffic optimization: Which delivers better results?
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Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Please visit Marketing Land for the full article.

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How to get developers to implement SEO recommendations
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The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. Please visit Marketing Land for the full article.

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Data is the new currency, but are advertisers spending wisely?
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Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders. Please visit Marketing Land for the full article.

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Quora launches retargeting for advertisers
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Advertisers can build audience lists and create ads targeted to segments of past site visitors. Please visit Marketing Land for the full article.

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Pinterest now lets people zoom in on pins, has redesigned visual search icon
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Users no longer have to be signed in to Pinterest to use its visual search Chrome extension. Please visit Marketing Land for the full article.

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Why the marketing campaign is dead and what should replace it
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It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Please visit Marketing Land for the full article.

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What to expect at MarTech? Here’s our epic preview
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I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete… Please visit Marketing Land for the full article.

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TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
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Trustworthy Accountability Group says registration applications are up 75% since April. Please visit Marketing Land for the full article.

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