SMS Marketing Archives - Mobile, Social, Local Portal for News

Using a social management platform: What you need to know
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Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. Please visit Marketing Land for the full article.

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Optimizely buys Experiment Engine for its optimization tools
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Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile. Please visit Marketing Land for the full article.

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Marketing Day: Content marketing, digital ad growth & Facebook’s Places Graph
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Listen to your mother: Win Mother’s Day with humor and timing
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Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms. Please visit Marketing Land for the full article.

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Google settles Russian antitrust case over default Android apps
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Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers. Please visit Marketing Land for the full article.

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How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live
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Turner’s comedy-centric studio uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views. Please visit Marketing Land for the full article.

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Marketing Day: Local search podcast, affiliate marketing & Sprinklr news
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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The complete guide to optimizing content for SEO (with checklist)
feeds.marketingland.com

Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. Please visit Marketing Land for the full article.

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