SMS Marketing Archives - Mobile, Social, Local Portal for News

Snapchat broadens its ad options with new Shoppable AR Lenses for brands
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Advertisers will now be able to add a ‘Buy Now,’ ‘Watch’ or ‘Install Now’ button to their branded Lenses. The post Snapchat broadens its ad options with new Shoppable AR Lenses for brands appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Tech companies organize two efforts to support personal data management — both called Open GDPR
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Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities. The post Tech companies organize two efforts to support personal data management — both called Open GDPR appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Senators introduce privacy “bill of rights” to protect consumer data
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The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules. The post Senators introduce privacy “bill of rights” to protect consumer data appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Gmail’s upcoming redesign to include more app integration, smart replies & offline support
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Google sent Gmail users an announcement earlier this week outlining a new ‘Gmail Experience’ to launch via the company’s Early Adopter Program. The post Gmail’s upcoming redesign to include more app integration, smart replies & offline support appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Instagram tests scannable Nametags, taking another page from Snapchat’s playbook
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Similar to Snapchat’s Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers. The post Instagram tests scannable Nametags, taking another page from Snapchat’s playbook appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Dynamic Search Ads are for amateurs or superheroes
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Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management. The post Dynamic Search Ads are for amateurs or superheroes appeared first on Marketing Land. Please visit Marketing Land for the full article.

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A panda named Genius joins this world to boost a new IMAX movie
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The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers. The post A panda named Genius joins this world to boost a new IMAX movie appeared first on Marketing Land. Please visit Marketing Land for the full article.

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