SMS Marketing Archives - Mobile, Social, Local Portal for News

Salesforce promotes COO Keith Block to co-chief executive
feeds.marketingland.com

The former Oracle executive will share leadership with chairman and co-founder Marc Benioff. The post Salesforce promotes COO Keith Block to co-chief executive appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Structuring paid search campaigns: Segmentation vs. aggregation
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Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. The post Structuring paid search campaigns: Segmentation vs. aggregation appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far
feeds.marketingland.com

Since the infiltration of bad actors plaguing the platform during the 2016 elections, Facebook has prioritized its content review process. The post Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far appeared first on Marketing… Please visit Marketing Land for the full article.

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Marketing Day: Facebook ad policies & content review process, push notifications & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook ad policies & content review process, push notifications & more appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Our wake-up call to improve an industry
feeds.marketingland.com

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches… Please visit Marketing Land for the full article.

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Swrve’s new platform enables ‘payload’ targeting and triggering
feeds.marketingland.com

The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging. The post Swrve’s new platform enables ‘payload’ targeting and triggering appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Marketing analytics platform CaliberMind launches ABM Converter
feeds.marketingland.com

The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost. The post Marketing analytics platform CaliberMind launches ABM Converter appeared first on Marketing Land. Please visit Marketing Land for the full article.

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LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
feeds.marketingland.com

The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service. The post LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe appeared first on Marketing… Please visit Marketing Land for the full article.

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