SMS Marketing Archives - Mobile, Social, Local Portal for News

3 ways Gmail has changed email marketing
feeds.marketingland.com

With Gmail accounting for one in three inboxes, it’s nothing to sneeze at. Columnist Kyle Henderick discusses the ways in which Google’s email service can affect your next marketing campaign. Please visit Marketing Land for the full article.

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2017: The year identity changed everything
feeds.marketingland.com

Columnist Mike Sands takes a look back at this year’s notable events in digital advertising and examines the underlying theme of identity that’s transforming brands. Please visit Marketing Land for the full article.

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Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views
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The ad owned more than a third of the views generated by the top 10 ads combined last month. Please visit Marketing Land for the full article.

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Marketing Day: YouTube’s top November ads, GDPR compliance & net neutrality
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Retail is better off without Black Friday
feeds.marketingland.com

With Black Friday discounts lasting weeks and even months, retailers can’t keep pace with the likes of Amazon and Walmart. Contributor Evan Magliocca discusses how brands must evolve in order to thrive. Please visit Marketing Land for the full article.

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Instagram’s hashtag following could be a new avenue for ads, misuse
feeds.marketingland.com

People following a hashtag will see top posts and Stories featuring the hashtag in their Instagram feeds alongside their friends’ posts. Please visit Marketing Land for the full article.

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Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
feeds.marketingland.com

Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen. Please visit Marketing Land for the full article.

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Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
feeds.marketingland.com

Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform. Please visit Marketing Land for the full article.

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