SMS Marketing Archives - Mobile, Social, Local Portal for News

Testing shows e-commerce navigation doesn’t work the way we think it does
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Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Please visit Marketing Land for the full article.

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Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
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In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Please visit Marketing Land for the full article.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
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Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP. Please visit Marketing Land for the full article.

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Report: Prime members now represent 63 percent of Amazon’s US customers
feeds.marketingland.com

Prime subscribers will drive more than $117 billion in spending on Amazon this year, according to estimates. Please visit Marketing Land for the full article.

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Facebook officially launches Explore Feed on desktop to boost Pages’ posts
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Facebook’s new feed offers Pages an opportunity to recoup lost organic reach. Please visit Marketing Land for the full article.

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From big to small: 5 free image compression tools reviewed
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Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. Please visit Marketing Land for the full article.

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Ignoring these 6 SEO strategies could come back to haunt you
feeds.marketingland.com

Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. Please visit Marketing Land for the full article.

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Dealing with duplicate content
feeds.marketingland.com

Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do. Please visit Marketing Land for the full article.

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