SMS Marketing Archives - Mobile, Social, Local Portal for News

LiveRamp moves into B2B data with purchase of Pacific Data Partners
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The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers. Please visit Marketing Land for the full article.

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A link-building case study: Using brand mentions and competitive linking tactics
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Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. Please visit Marketing Land for the full article.

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Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
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NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company says. Please visit Marketing Land for the full article.

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Marketing Day: Thinfilm’s NFC-enabled magnets, a link-building case study & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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How to build a better marketing strategy using new technologies available today
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Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Please visit Marketing Land for the full article.

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Unlocking the wisdom of crowds at your agency or on your marketing team
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You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid. Please visit Marketing Land for the full article.

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Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram
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Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories. Please visit Marketing Land for the full article.

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Three ways AI will revolutionize email marketing
feeds.marketingland.com

The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Please visit Marketing Land for the full article.

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