reputation marketing Archives - Page 13 of 13 - Mobile, Social, Local Portal for News

Seven Tips to Building Your Brand's Reputation Online
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Your brand–how it appears and how it makes people feel–is what you want your customers and prospective customers to think about your organization. Your brand is you. It comes through in your messaging, in your website content, in your social media activity, at the trade shows, when you speak to audiences, and in your internal […]

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5 Things Successful Public Speakers Never Say
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You won’t hear the best presenters utter these phrases. “Words, of course, are the most powerful drug used by humanity.” –Rudyard Kipling “As speakers and presenters in the business world, we use words every day to close deals, gain funding, earn trust, win approval, and further our cause,” says Darlene Price, president of Well Said, […]

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3 Questions You Must Ask to Build a Great Sales Team
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Tired of doing all the sales yourself? Sales Guru Jack Daly gives you the secrets to building a killer sales team. You can’t have a successful company without steadily growing sales. But so many entrepreneurs struggle with developing scalable sales beyond their own efforts. But now, master sales coach Jack Daly has finally shared his […]

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Know Your Business Partner Well. Very, Very Well.
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This relationship is almost as important as your marriage. I recently tried to help find financing for a client. As we went through underwriting, it came out that one of the new partners in the business had extensive legal problems from a previous career. As a result, the business was precluded from any reasonably priced […]

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How to Create a Culture of 'Paying It Forward'
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Everyone wants an office culture where employees pitch in without being asked. Here are some concrete ways to encourage the behavior. Restaurant drive-throughs–of all things–can be uncommonly friendly places. At a Tim Horton’s in Winnipeg, Manitoba, a customer spontaneously paid for the order of the person behind her in December, 2012. That person turned around […]

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Now That You've Destroyed Your Reputation, Here's How to Fix It
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If you say or do something that offends your customers or the public, your efforts to save your company and your leadership position have to be authentic and fast. The litany of executives, public figures, and politicians who have unraveled publicly due to a discriminatory statement, extramarital affair, crime, or even personal beliefs, shows just […]

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Do Good Students Make Bad Business Owners?
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The idea that most business owners are dropouts might be an urban myth, but that doesn’t mean the habits of A students don’t generally stand in the way of successful entrepreneurship. Ask the average Joe or Jane on the street to describe a typical entrepreneur and you’re pretty likely to hear something about a college […]

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How to Prevent Hubris From Destroying Your Company
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Hubris is like a disease that can infect your top employees. Find out how to identify and treat it before it harms your business. If one of your top performers is given to arrogance and showboating, you may have a disease on the loose that you need to contain. As the leader of your company, […]

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