Even the best businesses can fall into this destructive, reputation-killing trap.
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When a company can’t seem to get a PR break, there’s probably a good reason for it.
Like all companies have cultures, everyone has a personal brand. Your level of brand intention will drive your reputation and your bottom line.
Volkswagen’s reputation – already in tatters thanks to their shocking engagement in purposeful wrongdoing – has received even more blows because of their lackluster responses.
From shipping times to expedited returns, how brands communicate with shoppers builds their reputation.
Having a reputation for being intolerant or inflexible is never good for business. Here’s how to gain back your sanity.