Mobile Marketing

The power of location audiences: A buyer’s guide & scorecard
feeds.marketingland.com

Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution. Please visit Marketing Land for the full article.

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Snapchat copies Instagram’s Boomerang with looping snaps
feeds.marketingland.com

Videos in Snapchat Stories can now play on a loop, and photos can stay on screen indefinitely. Please visit Marketing Land for the full article.

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7 steps to help you prepare for a marketing cloud/email service provider transition
feeds.marketingland.com

Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly. Please visit Marketing Land for the full article.

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Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25
feeds.marketingland.com

After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members. Please visit Marketing Land for the full article.

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Empyr debuts ultimate performance marketing model: ‘cost per revenue’
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Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers. Please visit Marketing Land for the full article.

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China's Apple Pay competitor is about to hit the U.S.
feeds.mashable.com

Look out, Apple Pay: Alipay, one of China’s biggest mobile payment services, is coming to the United States. The payment platform, which is an extension of Ant Financial and Jack Ma’s Alibaba ecommerce empire, will enter the U.S. market as part of an agreement with retail payment processor First Data. Alipay will soon be available […]

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Register for SMX Advanced this week: reserve your spot & save $400
feeds.marketingland.com

It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most… Please visit Marketing Land […]

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You can now post your pics on Instagram without the app
feeds.mashable.com

Instagram is following in its parent Facebook’s footsteps and making its service much more accessible to those left out of its app-centric, data-heavy sharing experience.  The photo platform will now give users new functionality via the Instagram.com mobile website, most notably the all-important ability to actually share pics outside the IG app.  The new mobile […]

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