Mobile Marketing

Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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If you have an older iPhone, you might miss out on some of the new AR fun
feeds.mashable.com

When Apple teased the latest version of its mobile software platform earlier this week at its WWDC event, it confirmed one of our biggest predictions for the company’s direction going forward: iOS 11 will come with a new focus on augmented reality. Apple’s making a push to get everyone involved in its AR plans with […]

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Leonardo DiCaprio and Mexico team up to save the cutest little porpoise ever
feeds.mashable.com

A nearly extinct porpoise might have more of a chance thanks to actor and environmental advocate Leonardo DiCaprio, who took to Instagram and Twitter to get help from the Mexican government. SEE ALSO: This mobile game lets you ‘clean up’ plastic pollution from the ocean Back in early May, DiCaprio posted about the vaquita porpoise, […]

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LiveRamp adds people-based search targeting to IdentityLink
feeds.marketingland.com

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. Please visit Marketing Land for the full article.

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Shopify’s business assistant bot Kit is now free to merchants
feeds.marketingland.com

Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants. Please visit Marketing Land for the full article.

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How a degree in theology led to a career in marketing for Slack’s top marketer
feeds.marketingland.com

Get to Know Slack’s Head of Global Marketing, Kelly Watkins. Please visit Marketing Land for the full article.

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Two social media attribution models to use instead of single-touch
feeds.marketingland.com

Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. Please visit Marketing Land for the full article.

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U.S. broadband speeds improve but mobile lags
feeds.mashable.com

Land of the free home of the…buffering… brave.  U.S. mobile speeds lag behind those found in other developed countries, according to a new report from internet network Akamai.  The good news, however, is that U.S. broadband internet speeds continue to improve, up 22 percent compared to the same time last year. That growth puts the […]

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