Mobile Marketing

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
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MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Please visit Marketing Land for the full article.

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Martech enablement series: Part 9 — Bringing it all together!
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In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Please visit Marketing Land for the full article.

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2017 growth hacks: Increase CTR by monitoring competitive offers
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Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. Please visit Marketing Land for the full article.

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Microsoft launches preview mobile app for Edge, the browser almost no one uses
feeds.mashable.com

Microsoft just announced that it will bring its Edge browser to iOS and Android, starting with new preview apps on both platforms. The software giant, which hasn’t had the best track record with its own mobile projects, is finally introducing Edge to the two dominant smartphone ecosystems after launching for Windows PCs back in 2015. […]

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How "Direct Traffic" May Be Undermining Your Marketing
www.webmasterworld.com

Are you wasting your marketing efforts?

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The ABCs of improving email deliverability
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How do you ensure your emails are reaching your recipients’ inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Please visit Marketing Land for the full article.

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Hands on with the Pixel 2 and Pixel 2 XL
feeds.mashable.com

If you were impressed with last year’s Pixels, prepare to be blown away by this year’s Pixel 2 and Pixel 2 XL. The new flagship handsets build on everything that was great about the original Pixels and then some. After a few short demos following Google’s event today, it’s already clear the Pixel 2 and […]

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Organizing your company to win in mobile
feeds.marketingland.com

Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Please visit Marketing Land for the full article.

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