Mobile Marketing

Nintendo reportedly working on a 'Zelda' smartphone game
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This just in from Captain Obvious: Nintendo’s Zelda series is headed for smartphones. It’s still just a rumor for now, so there aren’t many details to share. But a mobile device leap for one of Nintendo’s most popular franchises — which also happens to be extra-hot right now thanks to Switch and Breath of the […]

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Marketing Day: Interview with Lenovo’s CMO, getting display measurement right & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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This new app wants to help you pick stocks based on Twitter data
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When Donald Trump tweets, the stock moves.  Twitter’s influence on the stock market isn’t breaking news (traders used Twitter data to predict Brexit, the 2016 election and other societal moves), but a new app is trying to put that knowledge into the hands of more people — not just bankers and professional stocker traders.  SEE […]

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Start Listening! 7 Real-World Tips for Better Social Engagement
feeds.marketingland.com

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with… Please visit Marketing Land for the full […]

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Face it: Slack is ruining your life
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My life is being destroyed by the real-time messaging app, Slack.  When I was first introduced to Slack, I was told it would be a simple way to efficiently communicate with my co-workers during work hours. I was not, however, told that the addictive platform would soon creep into every aspect of my existence and […]

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Why it’s more vital than ever to get display measurement right
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As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. Please visit Marketing Land for the full article.

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Microsoft needs your iPhone as part of its new mobile strategy
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It wasn’t that long ago when Windows Phone was an important topic at Microsoft’s Build developer conference. But you’d be hard-pressed to tell from watching this year’s keynotes. Like last year’s event, no one in the parade of Microsoft executives who took the stage made any mention of Windows Phone. Except for that one moment. […]

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'The Sims' like the one you remember is coming to iPhones and Androids
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It’s the moment we’ve all been waiting for. Gaming company EA has announced that The Sims will soon be coming to iPhone and Android devices. SEE ALSO: “The Sims” Creator Developing TV Show with User-Generated Episodes And we don’t mean The Sims like the previous ones that we got, that were really different from the […]

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