Mobile Marketing

How to rule the App Store in 2017: 5 trends to use to your advantage
feeds.marketingland.com

In the fierce battle for attention in the App Store, how do you stay ahead of the competition? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you. Please visit Marketing Land for the full article.

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There's now an animated poop-emoji keyboard and we hope you're not eating right now
feeds.mashable.com

Have you ever wanted to message your friends about the consistency of your bowel movements, but strained to find the right words? Well it’s time to sit back and relax, as a new animated poop-emoji keyboard is here to do all the talking for you.  SEE ALSO: Facebook’s new emoji are finally available to everyone […]

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Mobile Optimized "Twitter Lite" Rolls Out
www.webmasterworld.com

Twitter Lite, a mobile optimized version aimed at low bandwidth and slow connections.

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Make meeting up with friends infinitely more complicated with Microsoft's 'Who's In' app
feeds.mashable.com

Do you find planning casual social meet-ups too straightforward? Have you ever wanted to get together with friends, but longed for a way to make that process complicated? Not “complicated” like you just slept with your best friend complicated, but more along the lines “wait, what is going on here?” If so, then Microsoft has […]

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The problem with obsessive rank tracking
feeds.marketingland.com

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. Please visit Marketing Land for the full article.

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Twitter goes Lite for developing markets
feeds.mashable.com

Twitter is looking at developing regions again as it struggles to find new users elsewhere, and it’s taking a page out of the playbooks of its rivals for inspiration.  The San Francisco-based company today announced Twitter Lite, a stripped down web version of the company’s flagship service that works on slow networks (2G, to be […]

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Voice search and data: The two trends that will shape online marketing in 2017
feeds.marketingland.com

As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing. Please visit Marketing Land for the full article.

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The Brand Safety Industrial Complex: Does anyone benefit from making things safer?
feeds.marketingland.com

What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution. Please visit Marketing Land for the full article.

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