Mobile Marketing

Brand Safety Institute debuts to offer new certification programs for digital advertisers
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A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers. The post Brand Safety Institute debuts to offer new certification programs for digital advertisers appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Rookie link-building and content outreach mistakes you won’t make twice
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Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links. The post Rookie link-building and content outreach mistakes you won’t make twice appeared first on Marketing Land. Please visit Marketing Land for the full article.

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New report: Consent management platforms are purchased less often than other privacy tools
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According to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’ The post New report: Consent management platforms are purchased less often than other privacy tools appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Google ups its AI services with new Contact Center solution and developer tools
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The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper. The post Google ups its AI services with new Contact Center solution and developer tools appeared first on Marketing Land. Please visit Marketing Land for the full article.

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YouTube app adds new time well spent options, including a break reminder
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After making it possible to set a timer on the YouTube Kids app, the company has launched a similar feature on its main app. The post YouTube app adds new time well spent options, including a break reminder appeared first on Marketing Land. Please visit Marketing Land for the full article.

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The best iPhone and Samsung deals in July 2018
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Quotes for mobile phone contracts can sometimes be extortionate. The majority of people fall under the trap of thinking a deal proposed by their current provider for a new 24 month contract is the best bang for their buck. SEE ALSO: The cheapest VPN services in 2018: Get a VPN from £2.10 per month Mashable […]

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Here’s why you should start thinking of content marketing as an SEO strategy
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SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with… Please visit Marketing Land for the full article.

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Content manager checklist: 10 things to do before you hit publish
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Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content The post Content manager checklist: 10 things to do before you hit publish appeared first on Marketing Land. Please visit Marketing Land for the full article.

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