Mobile Marketing

Banks now have their own version of Venmo that will send money instantly
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Just as Apple launched its own attack on Venmo with iMessage payments, so did the banks.  The bank-approved peer-to-peer payment tool Zelle went live Monday morning in most mobile banking apps.  Zelle is basically Venmo, only directly within your Bank of America/Chase/CitiBank app.  SEE ALSO: Hey Venmo, Apple is coming for the person-to-person payments market […]

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Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
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Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Please visit Marketing Land for the full article.

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10 classic apps Apple is killing with iOS 11
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The next version of iOS is going to kill a lot of apps. In an effort to modernize and de-clutter its App Store, Apple will officially end support for all apps that haven’t been updated to support the newer 64-bit processors that debuted with the iPhone 5S. As many as 187,000 apps could vanish when […]

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Samsung unveils CHG90, its 49-inch ultrawide curved monitor
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Ultrawide really means ultrawide.  Samsung came out with a new 49-inch QLED gaming monitor on Friday — and it’s basically like an actual TV.  The CHG90 monitor has HDR technology usually reserved for televisions that “showcases games exactly as developers intended” with improved color and contrast.  SEE ALSO: Samsung’s new Notebook 9 Pro laptops will […]

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CMO audit series, Part 3: Media channels (it’s not what you think)
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In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels. Please visit Marketing Land for the full article.

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The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
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The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison. Please visit Marketing Land for the full article.

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The best marketers are mad scientists
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We’ve come a long way since the Mad Men era of marketing and advertising. The modern marketer is as much mad scientist as inspired creative, thanks to the proliferation of data and tools to access and analyze it. Just as inventor Thomas Edison was able to run 10,000 different experiments, changing a little something here, […]

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The AdWords 2017 roadmap is loaded with artificial intelligence
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What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. Please visit Marketing Land for the full article.

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