Mobile Marketing

4 (not so) ordinary conversion elements you may be abusing
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Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves. Please visit Marketing Land for the full article.

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Windows 10 Mobile is No Longer a Priority: Microsoft's Joe Belfiore
www.webmasterworld.com

Windows 10 Mobile is no longer a priority for the company.

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Snapchat’s Context Cards turn Snaps into location-based search queries
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For venues tagged in Snaps, people will be able to view the address on a map, book a reservation and hail a Lyft ride. Please visit Marketing Land for the full article.

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5 ways to capitalize on Google Tag Manager
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If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. Please visit Marketing Land for the full article.

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Should you watch the 'Star Wars: The Last Jedi' trailer tonight? Well …
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It’s the moment we’ve been waiting for since April 14, 2017: the unveiling of the new Star Wars: The Last Jedi trailer. But should you actually watch it?  SEE ALSO: ‘Star Wars: The Last Jedi’ gets a new trailer during Monday Night Football this week Director Rian Johnson isn’t so sure.  I a legitimately torn. […]

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Walmart tries to undercut Amazon with 30-second returns
feeds.mashable.com

Walmart’s trying to make its return process as speedy as possible. The big-box giant plans to roll out a program next month called Mobile Express Returns that will let customers refund online orders in seconds by scanning auto-generated QR codes in any of Walmart’s nearly 5,000 stores. The company claims the streamlined new approach will […]

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Why understanding the political influence of social media extends beyond Russia
feeds.mashable.com

Almost a year after the election, we are just beginning to wrap our heads around the role of social media in American politics. Last week, Facebook turned over 3,000 Russia-linked ads to Congress. But Russia’s involvement in the U.S. election is just the tip of the iceberg – surfacing a level of divisive discourse that […]

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Are you a marketer? You need to be marketing yourself
feeds.marketingland.com

Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Please visit Marketing Land for the full article.

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