Mobile Marketing

Native will dominate display spending in 2018
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Mobile, social media and Amazon are the major growth drivers. The post Native will dominate display spending in 2018 appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Time for brands to take customer data personally
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As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. The post Time for brands to take customer data personally appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Oracle adds clouds for analytics, segmentation and loyalty
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The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities. The post Oracle adds clouds for analytics, segmentation and loyalty appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Anyone can learn to animate with this editing software that's on sale
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There’s a reason why we still can’t resist a cartoon clip, episode, or feature film. Research shows moving colored images are one the of first things to capture a child’s attention, so it’s no wonder animations are one of the most powerful marketing tools available — whether you’re looking to woo children or adults. Brands […]

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Google patent on related entities and what it means for SEO
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Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. The post Google patent on related entities and what it means for SEO appeared first on… Please visit Marketing Land for the full article.

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New HQ Trivia feature will let you connect with in-app friends
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HQ Trivia is already great at bringing friends and coworkers together IRL (usually to scream at their phones, but still). Now it’s looking to facilitate connections inside the app, too. The mobile game has announced a new feature called “Friends on HQ.” Per TechCrunch, it will be available immediately to UK players, with a US […]

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Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
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Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA. The post Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent appeared first on Marketing Land. Please visit Marketing Land for the full article.

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John Oliver exposes how Crisis Pregnancy Centers deceive women and it's pretty horrifying
feeds.mashable.com

John Oliver has tackled abortion in the past, but this time he had a very specific look at Crisis Pregnancy Centers (CPCs). SEE ALSO: John Oliver takes 18-minutes to explain what’s wrong with US immigration courts On Sunday’s Last Week Tonight, John Oliver took a close look at how CPCs mislead and deceive women looking […]

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