Mobile Marketing

Why the Google Search Network isn’t working for your B2B business
feeds.marketingland.com

Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. Please visit Marketing Land for the full article.

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35 ways to improve SEO & SEM performance, only at SMX Advanced
feeds.marketingland.com

More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year…. Please visit Marketing Land for the full article.

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Twitter co-founder Biz Stone returning to company to help ‘guide culture’
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Stone says he isn’t replacing anyone, just filling hole that he left. Please visit Marketing Land for the full article.

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McDonald's ad about a boy, his dead father and Filet-O-Fish called out for being insensitive
feeds.mashable.com

McDonald’s UK is backtracking on what was supposed to be a heartwarming ad about a young boy asking his mother about his dead father and finding out that they both liked the same sandwich: Filet-O-Fish. SEE ALSO: McDonald’s wants us to eat our burgers with a fork made of fries The ad, which launched Friday […]

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SEO vs. PPC: Pros, cons & an integrated approach
feeds.marketingland.com

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Please visit Marketing Land for the full article.

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New RLSA Strategies for Search Marketers
feeds.marketingland.com

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid… Please visit Marketing Land […]

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4 critical areas to consider when performing AdWords audits
feeds.marketingland.com

AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Please visit Marketing Land for the full article.

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Experts poke holes in claims that fidget spinners can treat ADHD
feeds.mashable.com

Fidget spinners are a fun, relaxing fount of mindless entertainment. But are they really more than a cheap toy? Some experts say no. Despite marketing claims, there’s no research that shows the wildly popular spinners are therapeutic tools for people with anxiety, autism, or attention deficit hyperactivity disorder (ADHD).  “I know there’s lots of similar […]

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