Mobile Marketing

Using email to curate one-to-one relationships with customers
feeds.marketingland.com

Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Please visit Marketing Land for the full article.

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The end of EU roaming charges isn't as revolutionary as you may think
feeds.mashable.com

Normally, news that mobile roaming charges will no longer apply in all the member states of the European Union would be met with thrill and joy. Instead, it’s been met by silence on social media.  It seems a clear point score for consumers, who will be paying for calls, texts, and data in other EU […]

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Twitter rolls out new apps; iOS versions support Apple’s ad blockers
feeds.marketingland.com

Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode. Please visit Marketing Land for the full article.

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IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
feeds.marketingland.com

Q1 digital ad revenues close in on $20 billion. Please visit Marketing Land for the full article.

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Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
feeds.marketingland.com

Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers. Please visit Marketing Land for the full article.

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Facebook brings value metrics to campaigns to help advertisers target the best customers
feeds.marketingland.com

New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Please visit Marketing Land for the full article.

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NetLine brings company-targeting to its self-service content marketing portal
feeds.marketingland.com

Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads. Please visit Marketing Land for the full article.

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Google rolling out GMB simple website creator
feeds.marketingland.com

Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites. Please visit Marketing Land for the full article.

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