Mobile Marketing

How independent retailers can thrive in a volatile market
feeds.marketingland.com

As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Please visit Marketing Land for the full article.

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The rest of the NFL playoffs will stream on Yahoo's sports app
feeds.mashable.com

If you’re an NFL fan planning on being out and about this coming weekend or maybe just stuck in a situation where you can’t get to a television, there’s good news: Yahoo will stream all four playoff games of the NFL’s Divisional Round. SEE ALSO: Elated Buffalo Bills fans shower another team’s quarterback with donations […]

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How AI and CLV help app marketers drive business growth
feeds.marketingland.com

Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Please visit Marketing Land for the full article.

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Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Huawei's ambitious plans to compete with the iPhone in the U.S. derailed (for now)
feeds.mashable.com

Huawei’s very well-made and very high-end Mate 10 Pro, released globally last fall, will soon be available in the U.S.  The world’s third largest phone maker used CES 2018 to re-introduce Americans to what it boldly proclaims is the world’s first “AI smartphone,” ushering in a new era for our beloved glass-and-metal slabs. SEE ALSO: […]

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Report shows Snapchat’s newer features falling flat but messaging more popular than ever
feeds.marketingland.com

Data points to challenges in getting users to engage beyond Snapping. Please visit Marketing Land for the full article.

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3 resolutions marketers must keep to thrive in 2018
feeds.marketingland.com

From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018. Please visit Marketing Land for the full article.

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Ex-Tinder employees launch professional networking app Ripple
feeds.mashable.com

A team of former Tinder employees has launched a new professional networking app in a bid to make waves in the LinkedIn-dominated market. Dubbed Ripple (nope, not the cryptocurrency), the mobile app was launched by a team of ex-Tinder folks, including former CTO Ryan Ogle. SEE ALSO: Which dating app is right for you? Use […]

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