Mobile Marketing

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
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Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Please visit Marketing Land for the full article.

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CMO audit series, Part 2: Untangling the web of mobile technology
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With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy. Please visit Marketing Land for the full article.

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Someone invented a thermometer that is perfect for squirmy kids
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‘Earmo‘ can take your temperature in one second. Just put it in your ear and click the button. You can swipe up and down to compare previous temperatures or connect to the mobile app to record temperature and get health tips. Read more… More about Healthy Lifestyle, Healthy, Healthcare, Health, and Kids

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Amazon is closing in on Flipkart in India, one metric at a time
feeds.mashable.com

Amazon’s big $5 billion bet in India might be enough for the company to win the country’s ecommerce race. SEE ALSO: Amazon just cleared its biggest hurdle for payments in India Amazon India is quickly closing in on the lead Flipkart assumes in the country’s ecommerce space, according to data from intelligence firm 7Park Data. […]

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India's attempt to go cashless is turning food vouchers digital
feeds.mashable.com

India’s push for a digital, cashless society is well-documented by now.  After last year’s currency ban, the country has pushed cashless transactions in every sphere of citizen life — from payments at the local grocer and refuels at gas stations to utility bill payments and more.  Local mobile wallet companies have recorded an unprecedented growth […]

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Sprinklr, the former social platform, emerges this week as a customer experience cloud
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The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple channels. Please visit Marketing Land for the full article.

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MashTalk: Did Burger King cross the line with its Google Home stunt?
feeds.mashable.com

“Okay Google, what is the Whopper burger?” Burger King decided to run a 15-second TV ad that posed that question, which would then remotely trigger peoples’ Google Homes to read out loud an edited Wikipedia entry describing what’s inside of a Whopper. Needless to say, Google Home users were pissed at the invasiveness of the […]

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Email shines even brighter with Gmail and Google Wallet
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Contributor Matt McGowan explains why Google’s announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs. Please visit Marketing Land for the full article.

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