Mobile Marketing

Scott Brinker: Marketing is now customer experience’s champion
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Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT. Please visit Marketing Land for the full article.

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Instagram redesigns call-to-action bar to dynamically mirror ads
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By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds. Please visit Marketing Land for the full article.

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'Angry Birds' gets metal with Iron Maiden tribute
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Apparently the team behind Angry Birds are big metalheads. A new character is coming to the mobile game Angry Birds Evolution: a bird version of Iron Maiden’s undead mascot, Eddie. For a limited time, Angry Birds Evolution players have a chance to unlock Eddie the Bird and wreak heavy metal havoc. Players can unlock Eddie […]

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How to master marketing and user engagement for less than $30
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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. There’s a reason that companies are willing to pay big to marketing pros — even the best business won’t go far if no one knows how to reach potential customers. And it’s not just big companies that need […]

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'We're just existing': What it was like to survive the deadly Northern California wildfires
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Luana Cobb and her son Dan were asleep when a wildfire blew into Coddingtown Mobile Estates in Santa Rosa, California, early Monday morning.  SEE ALSO: Firestorm: Photos of California’s deadliest wildfires on record Luana, 83, awoke to the sound of cars honking and people shouting. She went outside and heard neighbors screaming to get out. […]

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Barometric launches a free tool to spot fraudulent web traffic
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Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent. Please visit Marketing Land for the full article.

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Voice is bigger than Amazon Echo
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Serial entrepreneur and social media expert Gary Vaynerchuk said it best: “I don’t think anybody who’s a major internet company can live without having a major voice strategy.”  Voice will account for nearly 50% of search on mobile in the next three years, and will be the primary way consumers search for and make purchases […]

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Blizzard is suing a company for blatantly ripping off 'Overwatch'
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There’s a Chinese mobile game called Heroes of Warfare, which takes as much inspiration as possible from Blizzard Entertainment’s hit game Overwatch. A little too much inspiration for Blizzard’s liking. Blizzard and its Chinese partner NetEase are suing Heroes of Warfare‘s creators, 4399, for infringing on its intellectual property, Japanese news site PC Watch reported […]

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