Mobile Marketing

Samsung's latest smartphone can't connect to the internet. Like, at all.
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Well, here’s something you don’t see announced often (or ever, for that matter): A smartphone that can’t connect to the Internet. That’s right, Samsung’s new Galaxy J2 Pro (it ain’t a “pro” anything if it can’t go online) is intentionally designed to have no way to go online. And nope, we haven’t slipped into a […]

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Where software innovation is needed today: Martech
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While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities. The post Where software innovation is needed today: Martech appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March
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YouTube’s top ten ads in March earned 82.1 million total views, and Google’s “Searching for Gender Equality” accounted for more than 40 percent of them. The post Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March appeared first on Marketing… Please visit Marketing Land for the full article.

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A first look at 'Harry Potter: Hogwarts Mystery' mobile game
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Jam City’s long-awaited Harry Potter: Hogwarts Mystery mobile game has landed in Australia and New Zealand, ahead of its April 25 worldwide release.  Like the books, the iOS and Android game is broken down into chapters, which are set over different years in Hogwarts. It’s set between the tragic murder of Harry Potter’s parents by […]

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Snapchat looks to offer new e-commerce options for Discover Publishers
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A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. The post Snapchat looks to offer new e-commerce options for Discover Publishers appeared first on Marketing Land. Please visit Marketing Land for the full article.

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How to outdo the PPC robots in shopping ads
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Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. The post How to outdo the PPC robots in shopping ads appeared first on Marketing Land. Please visit Marketing Land for the full article.

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'Westworld' mobile game already available in Australia
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As the Westworld Season 2 premiere charges down the railroad tracks, the show’s new mobile game has landed on Android and iOS — in some countries, at least, including Australia. SEE ALSO: The creators of ‘Westworld’ trolled their fans spectacularly The game is a little Fallout Shelter, a little Westworld. You’re the new hire for […]

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Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more appeared first on Marketing Land. Please visit Marketing Land for the full article.

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