Salesforce began as a small software company selling a single customer relationship management (CRM) product. Nearly 20 years later, that product has evolved into an industry-standard platform and a suite of services tailored to sales, marketing, commerce, customer service, community management, and more. Plus they know how to throw a great party, but that’s neither here […]
Twitter, more than any other social media company, faces a unique challenge even after more than a decade of existence: It still doesn’t know how to explain what it is to new users. That’s partly because of marketing missteps and partly because the best way to figure out Twitter has always been to just use […]
With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. The post IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017 appeared first on Marketing Land. Please visit Marketing Land for the full article.
Those in the US may think, ‘This won’t affect me, I only do paid search marketing.’ Contributor Manny Rivas suggests you reconsider and explores possible implications if you don’t. The post How will GDPR affect PPC marketers in the US? appeared first on Marketing Land. Please visit Marketing Land for the full article.
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. The post How to understand searcher intent and use it to boost SEO rankings appeared first on… Please visit Marketing Land for the full […]
When it comes to drinking, the responsible thing to do is to err on the side of caution. No one wants to get sloppy and make bad decisions, but sometimes those nights happen. SEE ALSO: 9 drunk shopping purchases that you’ll feel good about in the morning The BACtrack Mobile Smartphone Breathalyzer can help you […]
With the arrival of Fortnite on the Nintendo Switch Tuesday, it’s become abundantly clear that Sony is holding back the video game industry. Why? Because Switch users can play Fortnite with players on every platform — Xbox One, PC, Mac, and mobile — except for PlayStation 4. In fact, if you have an Epic Games […]
Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad. The post LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards appeared first on Marketing Land. Please visit Marketing Land for the full article.