Mobile Marketing

Mad about the tampon tax? Try a subscription box
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Despite surges of activism around the issue, the tampon tax is alive and well.  The sales tax on sanitary products—a tax that isn’t applied to many kinds of condoms or any products that mostly men use—was upheld in Australia this week. In the United States, sales tax is still applied to feminine hygiene products in […]

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Science celebrities fight over who is more popular in hilarious 'Futurama' short
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I would say this popularity contest is a “no brainer” but since that’s literally all that’s left of them, maybe that’s the wrong choice of words here. Either way, it’s great to have an excuse both to watch some new animations of Futurama in a post-Futurama world, as well as to hear Neil deGrasse Tyson, […]

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Instagram Stories daily audience hits 250M, adds live Story replays
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To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours. Please visit Marketing Land for the full article.

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Holy crap, someone actually beat 'Threes'
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Someone beat Threes. In other news: Threes can be beaten(?!). SEE ALSO: ‘Life is Strange’ prequel explores teen relationships, sexuality, and loss Sirvo’s hit mobile game of shifting tiles to combine like numbers first launched in February 2014. According to illustrator Greg Wohlwend on Twitter, it’s taken exactly 3.33 years for someone to complete Threes. […]

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SEO: The missing piece in brand protection
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Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online. Please visit Marketing Land for the full article.

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CBS' 'Candy Crush' TV show is upgrading your obsession to a bigger screen
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Candy Crush is getting an upgrade.  CBS has adapted the addictive mobile game into a new live-action competition series — and it’s a little more challenging than swiping on your phone screen. Teams of two must scale enormous, interactive game boards to match candies, win points and defeat obstacles, all in the hope of taking […]

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For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
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Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way. Please visit Marketing Land for the full article.

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Twitter's 2-factor authentication has a serious problem
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Adding an extra layer of security to your online accounts is a fundamental step to protect your digital life from hackers, but what’s the point if the new methods are just as vulnerable as the old ones? It’s a question some Twitter users are asking after discovering that the two-factor authentication on their accounts isn’t […]

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