Mobile Marketing

4 reasons why digital context matters
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In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. Please visit Marketing Land for the full article.

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Google pushes AMP Ads adoption, announces Celtra & MOAT integrations
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AMP ads can load as quickly as the AMP pages they appear on. Please visit Marketing Land for the full article.

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London phone box gets a super slick office makeover
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The advent of the mobile phone has made London’s iconic red telephone boxes nearly obsolete.  People have been getting creative about how to revamp the spaces.  SEE ALSO: Watch Londoners fall hard for this brutal phone wiping prank This London phone booth got an office makeover. A reddit user named Ribenadrinker snapped a picture of […]

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2017 SEM growth hacks: Gain monster paid search growth using competitive data
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How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Please visit Marketing Land for the full article.

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How to market your brand using interactive native content – part 2
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In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Please visit Marketing Land for the full article.

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5 ways to ace the new job application process
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Read more… {“player”:{“description”:”Looking for a new job isn’t quite what it used to be.”,”image”:”http://i.amz.mshcdn.com/uiYNWqST3DvbrOf9rG8klPqdNhw=/https%3A%2F%2Fvdist.aws.mashable.com%2Fcms%2F2017%2F5%2F266fcadf-e73a-31c4%2Fthumb%2F00001.jpg”,”mediaid”:”OBlPdAqlXe”,”preload”:false,”title”:”5 ways to ace the new job application process”,”sources”:[{“file”:”https://vdist.aws.mashable.com/cms/2017/5/266fcadf-e73a-31c4/hls.m3u8″},{“file”:”https://vdist.aws.mashable.com/cms/2017/5/266fcadf-e73a-31c4/dash.mpd”},{“file”:”https://vdist.aws.mashable.com/cms/2017/5/266fcadf-e73a-31c4/mp4/1080.mp4″},{“file”:”https://vdist.aws.mashable.com/cms/2017/5/266fcadf-e73a-31c4/mp4/720.mp4″},{“file”:”https://vdist.aws.mashable.com/cms/2017/5/266fcadf-e73a-31c4/mp4/480.mp4″}]},”options”:{“disableAds”:false,”disableSharing”:false,”embedUrl”:”http://mashable.com/videos/blueprint:OBlPdAqlXe/embed/?player=offsite&utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial”,”standaloneUrl”:null,”post”:{“url”:”http://mashable.com/2017/05/17/job-process-bizchats/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial”,”date”:”2017-05-17T20:05:06.160Z”,”bp_id”:45797,”wp_id”:null}},”advertising”:{“params”:{“keywords”:”business,startups,marketing,jobs,entrepreneurship,small business,job hunting,work & play”,”sec0″:null,”sec1″:””,”prc”:””}},”analytics”:{“labels”:”business,startups,marketing,jobs,entrepreneurship,small business,job hunting,work & play”,”videoSeriesName”:null}} More about Business, Entrepreneurship, Small Business, Job Hunting, and Business

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India's rural solar revolution hasn't delivered on its promise
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Solar power is bringing light to remote villages across India. Rural residents, long disconnected from the grid, are increasingly using solar panels and battery banks to charge mobile phones, illuminate light bulbs, and keep refrigerators humming. Advocates for rural electrification say solar “microgrids” can do much more. They’ll boost a village’s socioeconomic development by allowing […]

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3 key takeaways from MarTech San Francisco 2017
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Contributor Sheldon Monteiro insightfully wraps up the key themes of last week’s meeting of the martech minds. Please visit Marketing Land for the full article.

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