Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. The post Google is right; click-through and conversion rates kinda don’t matter appeared first on Marketing Land. Please visit Marketing Land for the full article.
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads. The post Sizmek re-enters TV ad space with an Advanced TV Initiative appeared first on Marketing Land. Please visit Marketing Land for the full article.
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting. The post Contextual ads are back (again) appeared first on Marketing Land. Please visit Marketing Land for the full article.
If you weren’t sure about vertical video before, you can be sure about it now. Vertical videos aren’t going anywhere. YouTube just announced last week that they are rolling out a new vertical video ad format. SEE ALSO: YouTube lets parents handpick videos their kids can see According to the company, “more than 70 percent […]
Firefox Reality uses Mozilla’s Quantum engine for mobile browsers.
More than 20,000 US small and medium-sized businesses make up Amazon’s new section, offering over 1 million items across 25 product categories. The post Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell appeared first on Marketing Land. Please visit Marketing Land for the full article.
Oh, no! Have the Samsung Galaxy’s exploding battery woes returned? An alleged incident has been reported by the New York Post detailing what may be the first case of the Samsung Galaxy Note 9’s battery catching on fire. SEE ALSO: Not a rumor: Samsung has almost completed its foldable phone According to the Post, real […]
Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes, see 70+ leading martech vendors and be part of exclusive networking events. All you need is your passion for delivering exceptional results through… Please visit Marketing Land for the full article.