Mobile Marketing

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
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The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic. Please visit Marketing Land for the full article.

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How a YouTube tech reviewer became the face of fidget spinners at 7-Eleven
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Fidget Spinners are everywhere now. They’ve even made it to 7-Eleven stores nationwide. SEE ALSO: The only thing worse than the fidget spinner craze is fidget spinner apps Some of the convenience markets are using an unlikely marketing tactic: a thumbnail from a YouTube video. YouTube channel Techsmartt made a video called the $3 Fidget […]

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Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US… Please visit Marketing Land for the […]

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Ford just fired its CEO and promoted its self-driving car head
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Ford just made a big move to embrace the future of self-driving cars.  The auto giant appointed the head of its self-driving car division as CEO, highlighting the growing urgency among car manufacturers to prepare for a very different future.  The new CEO, Jim Hackett, previously led Ford Smart Mobility, a subsidiary that had been […]

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Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
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The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page. Please visit Marketing Land for the full article.

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7 Real-World Tips for Better Social Engagement
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Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with… Please visit Marketing Land for the full […]

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MarTech, conversational UI, and the future of connecting with customers
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Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface. Please visit Marketing Land for the full article.

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The only thing worse than the fidget spinner craze is fidget spinner apps
feeds.mashable.com

In a matter of weeks, fidget spinners went from something almost nobody had ever heard of to the must-have toy of the season. The anxiety-reducing handheld spinners are so ubiquitous that dozens of developers are trying to cash in on the phenomenon with fidget-spinner themed mobile apps. People are into it, apparently. So into it […]

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