Mobile Marketing

Is Ripoff Report subverting Google take-downs?
feeds.marketingland.com

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back. Please visit Marketing Land for the full article.

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4 tips to maximize content marketing performance
feeds.marketingland.com

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. Please visit Marketing Land for the full article.

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Oops. You've been picking the wrong dating profile pics all this time.
feeds.mashable.com

Think you’ve obsessed over your dating profile pics and finally managed to get them just right? Sorry, but you’d better think again. The dating app Hinge sifted through thousands of their users photos and figured out what gets those likes and what gets ignored. The results are pretty surprising. Hinge’s profile requires you to add […]

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Watch: Facebook previews its first social VR product, Facebook Spaces
feeds.marketingland.com

Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8. Please visit Marketing Land for the full article.

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Facebook’s renamed analytics tool now tracks Pages, in-store purchases
feeds.marketingland.com

Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions. Please visit Marketing Land for the full article.

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Internet collectively shouts 'too soon' after Adidas' terrible marathon email
feeds.mashable.com

Welcome to the club, Adidas. The company is the latest in a string of brands to find itself frantically apologizing for doing something stupid.  On Tuesday, the sportswear company had its very own SMH moment after sending out a mass email about the 121st Boston Marathon, which took place on Monday. The email in question […]

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6 types of negative SEO to watch out for
feeds.marketingland.com

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]

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4 lessons from a decade of ad tech disruption
feeds.marketingland.com

Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech. Please visit Marketing Land for the full article.

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