Mobile Marketing

Coke's New Ad Campaign to Feature 61 Branded Websites
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Coca-Cola on Wednesday unveiled a global marketing campaign that employs 61 URLs with snackable content around the theme of “The Ahh Effect,” a new positioning for the brand. The campaign uses the URL ahh.com along with ahhh.com, ahhhh.com and so on with each succeeding “H” in the URL ushering in a new experience. The URLs […]

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Why Social Networks Are The Next Big Mobile Advertising Platform
www.mobilemarketingwatch.com

Until recently, Facebook faced a wall of criticism that that they had failed to sufficiently capitalize on their mobile users. The situation changed in January of this year when Facebook announced in its 2012 Q4 earnings, stating that mobile accounted …

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AT&T Doesn't Dazzle with Latest Earnings
www.mobilemarketingwatch.com

“Our wireless network performance continues to be terrific,” said Randall Stephenson, AT&T chairman and CEO. “And that helped drive our best ever first quarter for smartphone sales, improved wireless churn and strong growth in mobile data revenues.

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Beachfront Media Inks Deal with YouTube Media Company Big Frame
www.mobilemarketingwatch.com

“Beachfront Media's app development platform has enabled us to deliver the best original and curated video content to our fans regardless of whether they choose to watch online or on the go via mobile and tablet devices,” explains CEO and Co-Founder of …

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Tumblr Updates iOS App With Social Sharing
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Days after it introduced its first mobile ads, Tumblr updated its iOS app to version 3.3.1, adding several important new features The new version lets users share posts via social networks such as Twitter and Facebook, as well as save content for later using Instapaper and Pocket. Also, users can now email an entire post […]

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10 Hot Marketing Jobs at Time Inc., NBC Universal and More
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Whether you’re unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we’ve built a readership […]

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Coffee with Tim Cook? Here's Your Chance
www.mobilemarketingwatch.com

Legal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile …

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Job Hunter Designs Resume to Look Like Kickstarter
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Social resumes are nothing new — and we’ve seen impressive ones popping up in recent months. From an online application mimicking an Amazon product page and interactive infographics to a 6-second video via popular app Vine, job seekers have been thinking creatively about how to brand themselves and stand out in a competitive market. But […]

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