Mobile Marketing

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience
feeds.marketingland.com

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers… Please visit Marketing Land for the […]

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Google I/O 2013: Nexus, Maps, Music With A Possible Side Of Key Lime Pie
feeds.marketingland.com

Google’s annual developer conference and schwagfest, Google I/O, starts tomorrow in San Francisco. We’ll be live-blogging the keynote tomorrow morning, starting at 9 am Pacific. Last year’s event saw the introduction of the hugely popular Nexus 7 tablet, the Android “Jelly… Please visit Marketing Land for the full article.

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10 Hot Marketing Jobs at Viacom Media, Coach and More
feeds.mashable.com

Whether you’re unemployed, underemployed or just looking for something a bit more interesting, the Mashable Job Board is full of listings to take your career to the next level. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we’ve built a readership […]

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PayPal to Offer Free Payment Processing for 'Qualifying' Merchants
feeds.mashable.com

In a bid to one-up Square, PayPal is offering free payment processing through the rest of the year for some U.S. businesses that use its PayPal Here mobile payment system. Starting next month, PayPal will offer free credit, debit card and check processing to “qualifying” merchants. The company’s announcement didn’t outline how such businesses can […]

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Only 10% of Americans Say They Would Wear Google Glass
feeds.mashable.com

Google Glass may be the most hyped piece of technology in years, but according to a new study, only one in 10 American smartphone owners would wear the high-tech specs regularly. Social awkwardness was the top reason why people said they would steer clear of Google’s smart and web-connected glasses, a new report, called Google […]

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Small businesses favour online and mobile marketing over traditional methods
www.smallbusiness.co.uk

Micro-businesses are the most likely to have moved away from traditional offline marketing; in total more than half (54 per cent) say that it accounts for less than 10 per cent of their marketing and that they favour mobile and online avenues to grow …

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GSMI's Mobile Marketing Strategies Summit (MMSS) Returns to Boston This …
www.prweb.com

Global Strategic Management Institute (GSMI) is excited to announce that the Mobile Marketing Strategies Summit (MMSS), now in its sixth installment, will be coming back to Boston, MA on October 2-3, 2013. After five successful conferences across the U …

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AT&T Aims to Curb Texting While Driving
www.mobilemarketingwatch.com

The effort, by the carrier's own admission, was significantly bolstered Tuesday by the commitment of Verizon, Sprint, T-Mobile US, Inc. and more than 200 other organizations to join the movement. AT&T says their involvement will support a new national …

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