Mobile Marketing

Apptive Revamps DIY App Builder
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Small businesses looking to launch a mobile app in 2013 have many DIY platforms to choose from, including Apptive . The company recently announced an upgrade to its EasyApp service, which features a new user interface, iOS and Android support, as well…(read more)

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Is Wishpond Group Offer App a Groupon Killer?
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Social media marketing platform Wishpond recently released a Group Offer app, allowing retailers to create "group deals" without resorting to the use of third-party deal platforms like Groupon. The app essentially provides group-buying functionality…(read more)

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Amazon Also the King of Mobile Commerce
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Amazon is not only the king of traditional e-commerce, but mobile e-commerce as well. At the end of December, ForeSee’s eighth annual Holiday E-Retail Satisfaction Index unsurprisingly revealed that Amazon remained the top online retailer for the…(read more)

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Get Pushy with Mobile Notifications
www.websitemagazine.com

ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing provider has launched a new mobile application, called MobilePush , which enables marketers to send push notifications through a standalone application…(read more)

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EyeVerify Ushers In A New Era in Mobile Security
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Logging in, signing on and entering passwords or one-time PIN codes are barriers to optimal end-user and enterprise experiences. Existing biometrics solutions do not solve this problem (due mainly to hardware limitations), but there are some interesting…(read more)

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Chevy Finds New Roads With Zumobi
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Content is king – a popular phrase proven repeatedly. In the case of mobile media company, Zumobi, content was the leading catalyst for impressive results out of a recent mobile initiative for the Chevrolet Technology Series campaign. The promotion was…(read more)

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Mobile Tipping Point for Email
www.websitemagazine.com

How do your email list recipients consume your content? On a desktop computer or through their mobile devices (e.g. smartphones)? A new report from Knotice revelas that emails opened on mobile evices are actually on pace to surpass PC opens by the end…(read more)

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