As social media becomes an increasingly vital component of marketing strategies, agencies are getting more comfortable with associated social data. For example, analyzing brand mentions and sentiment data is becoming fairly common practice, even among smaller shops. But, as I’ve pointed out… Please visit Marketing Land for the full article.
When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my… Please visit Marketing Land for the full article.
The consensus view is that Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion, Google’s largest acquisition by far and a major bet by Larry Page. During the acquisition approval process Google said that it would treat Motorola the same way… Please visit Marketing Land for the full […]
Plink Launches Rewards Program on Mobile Plink Launches Rewards Program on Mobile The team behind Plink – an online-to-offline rewards program that motivates members to make offline purchases – has launched a mobile app for iOS devices.
Tim Cook New Apple Products Coming This Fall 300×200 Tim Cook: New Apple Products Coming In a candid admission today during the company's Q2 2013 earnings call, Apple CEO Tim Cook made a surprising revelation about the tech giant's future …
Infographic Inside The Explosion in Mobile 300×236 Infographic: Inside The Explosion in Mobile A new infographic created by Interactive Media in Retail Group (IMRG) is generating a lot of attention today. The United Kingdom's industry association for e …
Facebook has been quietly reworking the design of its mobile brand Pages, the first results of which are now on display on Facebook’s mobile web and iOS apps. New designs will be coming to Android — and later, to the desktop version of Pages — soon, Facebook said in an e-mailed statement. The new design […]
On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business pages (on the PC though not in mobile). The new design is intended to provide more useful information at a glance. Among the features of the new page… Please visit Marketing […]