Mobile Marketing

EBay Study Questions Advertising On Google
www.webmasterworld.com

“Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels,” said an eBay representative.

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Google Says, Google News Is Not A Marketing Service
www.webmasterworld.com

Google News is not a marketing service, and we consider articles that employ these types of promotional tactics to be in violation of our quality guidelines.

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Yahoo Acquires Summly News App
www.webmasterworld.com

Today, we’re excited to share that we’re acquiring Summly, a mobile product company founded with a vision to simplify the way we get information, making it faster, easier and more concise.

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Mozilla Pushes On With Plans For Common Web API For Payments
www.webmasterworld.com

Mozilla is working with payment vendors and the W3C standards body to create a common API to make online payments, both on desktop and mobile, easier and more secure.

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Microsoft and Others Back FairSearch Complaint  In Europe Over Google Android Apps
www.webmasterworld.com

The complaint describes Google’s Android operating system as a “trojan horse”, offered to device makers for free. In return they are “required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone,” the complaint reads.

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Leaked iPhone Image Fuels Speculation
www.mobilemarketingwatch.com

New images surfaced online overnight that reportedly show what is believed to be the so-called budget iPhone model – a low-cost iPhone designed to win over customers in emerging mobile markets where the regular iPhone still carries too much of a …

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Here's What's Happening in mHealth Right Now
www.mobilemarketingwatch.com

This week, Simplee is busy touting the launch of its new mobile app which enables users to manage and pay all of their family's medical bills through a smartphone. Mobile Health Care Apps Growing Fast in Number. The rate at which mobile health care …

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Mobile Marketing on Facebook
business.time.com

Still, unless you've tapped into mobile marketing, you're missing out on the most active pool of Facebook fans. A study by the Web.com Group shows that of the small businesses who embrace mobile marketing, more than 80 percent have seen an increase in …

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