Mobile Marketing

Is Gamification Just a Fad?
feeds.mashable.com

A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare’s success with badges. Whether they understand it or not, app designers desire to create a gamified experience, a supposedly sure route to the elusive engagement that makes free apps valuable. Even in the news business […]

5
Like
Save
New Report Available: Market Opportunity: Mobile Marketing and Advertising
www.usprwire.com

[USPRwire, Fri May 17 2013] People often categorize "mobile marketing" within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile …

2
Like
Save
Mobile Marketing App Helps Restaurant Reward Customers for Referrals
hospitalitytechnology.edgl.com

VooDoo BBQ & Grill has chosen the Punchh Marketing Automation Platform, a cloud-based, mobile device, social media, and POS-integrated platform that rewards loyal customers for purchases, word of mouth, and referrals with points redeemable for food …

5
Like
Save
Infographic: Is Your CMO Prepared for the Challenges Ahead?
www.mobilemarketingwatch.com

Let's face it. Today's marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution of today's marketing landscape that 40% of current CMOs feel unprepared for the challenges …

9
Like
Save
Here's What's Happening in mHealth
www.mobilemarketingwatch.com

Baylor College of Medicine researchers believe that mobile sensor technology could prove instrumental in helping recovering drug addicts stay clean. QStroke Algorithm May Be Critical in Improving Stroke Treatment. Researchers at the University of …

6
Like
Save
400K US Cellular Customers at a Crossroads
www.mobilemarketingwatch.com

By summer's end, at least 420,000 subscribers across the Midwest will be in need of a mobile network. That much became clear on Friday when Sprint finalized a $480 million deal that will transfer all of U.S. Cellular's spectrum in Chicago, St. Louis …

8
Like
Save
Google I/O 2013: What We've Learned
feeds.mashable.com

As Google‘s annual developer conference, Google I/O, nears the end, it’s time to take a look back at some of the biggest announcements the company made. The event kicked off with a 3.5-hour keynote which Mashable Editor-in-Chief Lance Ulanoff noted solidified Google as “the world’s most powerful and important company.” While there was no major […]

4
Like
Save
Where to Find Mashable at Internet Week New York
feeds.mashable.com

For one week in May, 45,000 Internet professionals come together in NYC to celebrate Internet business and culture at more than 400 events for Internet Week New York 2013, from May 20 to 27Mashable is proud to be a media partner for this year’s event. You can see and hear from the Mashable team at […]

3
Like
Save