Mobile Marketing

Oscar Mayer's Father's Day Advice: Say It With Bacon
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Bacon. It’s such an Internet fetish object that it’s surprising that Oscar Mayer hasn’t really capitalized on it before With the help of digital agency 360i, though, the Kraft brand is going whole hog with a Father’s Day promotion themed “Say it with bacon.” The video is a parody of ads that try to convince […]

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Become a Mobile Marketing Master – Part 3: Taking Full Advantage of Mobile …
www.greenindustrypros.com

Targeting prospects and customers with mobile presents exciting opportunities in modern marketing. Mobile devices and the way consumers use them presents the brand marketer the opportunity to connect, engage and transact with the consumer unlike ever …

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Mediabrands buys mobile marketing firm Mnet
mumbrella.com.au

Mediabrands buys mobile marketing firm Mnet Mnet Interpublic's media agency group Mediabrands Australia has today announced the acquisition of mobile marketing firm Mnet Group Limited. Mnet is a specialist mobile marketing business which has …

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Become a Mobile Marketing Master – Part 1: Thinking Mobile
www.greenindustrypros.com

Unlike print, radio, TV, and even the Internet, marketers have an opportunity to engage the consumer with their brand and drive to a purchase in real time—either in store or online. A mobile consumer is more likely to be ready to take action than a …

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Google Glass Gets Its First Porn App
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The first porn app came to Google Glass on Monday, called — in true tongue-in-cheek form — “Tits and Glass.” Adult company MiKandi is behind the first adult-centric app intended for the high-tech specs, allowing users to watch videos and photos filmed with Google Glass. The app is available for download now, but those without […]

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comScore Launches Digital Analytix
www.mobilemarketingwatch.com

comScore Launches Digital Analytix 300×175 comScore Launches Digital Analytix MMW just received word from comScore about the newest resource being introduced by the global leader in digital measurement and analytics. comScore today is touting the …

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What is SMS?
www.mobilemarketingwatch.com

Looking beneath the surface of SMS as a communication tool, however, it's clear and compelling why mobile marketers are embracing SMS at a breakneck pace. SMS is estimated to produce engagement rates 6 to 8 times higher than email, which isn't …

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Zynga Lays Off 18% of Its Workforce
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As part of a major effort to trim costs and focus more on mobile strategy, online gaming company Zynga is laying off 520 staffers — or about 18% of its workforce, according to a company press release. The company, which is now expected to save $80 million in employee costs, will also close its offices […]

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