Mobile Marketing

All the best (and geekiest) signs from Marches for Science around the world
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Scientists and science enthusiasts alike took to the streets Saturday (Earth Day!) to support a worthwhile cause: facts.  And you had to know the signs were going to be amazing. Here are a few of the best — and, of course, the geekiest — signs from not only the March for Science in D.C., but […]

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Nigel Barker breaks down the benefits of inclusive marketing in business
feeds.mashable.com

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it’s the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash Inclusive marketing is marketing that doesn’t specifically target one […]

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2017 SEM growth hacks: Monster growth from brand protection
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Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Please visit Marketing Land […]

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SEO & intelligent content: Discovery, connection and improved performance
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Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Please visit Marketing Land for the full article.

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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
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Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Please visit Marketing Land for the full article.

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Samsung Galaxy S8 is now available in the U.S.
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The day has come: after a pre-order period that ended yesterday, Samsung’s new flagship phones — the Galaxy S8 and the Galaxy S8+ — are now available for purchase in four markets: the U.S., Canada, Puerto Rico, and South Korea.  Samsung said the device would be rolling out to additional markets “in the weeks ahead.” […]

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NSFW TV show launches toy box to distract kids during the many sex scenes
feeds.mashable.com

If you’ve ever watched an episode of period drama Versailles, you’ll know that they’re not adverse to showing a bit of nudity. SEE ALSO: Ben Affleck and Sienna Miller discuss the reality of shooting sex scenes Or even quite a lot of nudity. Image: mirror Versailles takes place in the 17th century, during the reign […]

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Oracle adds ad verification to its data wheelhouse by acquiring Moat
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The tech giant can now see data about both ad targeting and ad delivery. Please visit Marketing Land for the full article.

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