Mobile Marketing

People have held 17B video chats on Messenger so far in 2017
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Messenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s messaging app. Please visit Marketing Land for the full article.

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Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
feeds.marketingland.com

Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers “seek out or return to watch,” the company said. Please visit Marketing Land for the full article.

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GDPR won’t kill you. It’ll make you stronger
feeds.marketingland.com

The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. Please visit Marketing Land for the full article.

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Visualizing your site structure in advance of a major change
feeds.marketingland.com

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Please visit Marketing Land for the full article.

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Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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A balanced approach to data-driven SEO
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SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. Please visit Marketing Land for the full article.

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Facebook ads can now link to brands’ WhatsApp accounts
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After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence. Please visit Marketing Land for the full article.

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Compare 18 leading personalization software vendors
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Consumer expectations about the digital shopping experience have never been higher. As marketers try to provide prospects and customers with the right message, on the right screen, at the right time, consumers expect relevant, personalized content and offers that cater to their needs in any given… Please visit Marketing Land for the full article.

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