Mobile Marketing

Target pours money into mattress startup Casper after sale falls through
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Target is betting big on mattresses in the mail. The big box chain is investing $75 million in bedding delivery startup Casper as it looks to bolster its e-commerce offerings in the face of the tanking brick-and-mortar market, Recode reported Thursday. A source familiar with the deal confirmed that amount.  SEE ALSO: The mobile online […]

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Oh my glob, it's 'Adventure Time' in 'Minecraft'
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Minecraft is getting Adventure Time‘d in a delightful mash-up pack that turns the blocky world into a brighter, more Adventure Time-y world for a blocky Finn and Jake to explore. The announcement video above shows off what the new Minecraft Adventure Time mash-up pack will look like while mirroring the show’s opening theme. We also […]

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Save the Children pulls an Amazon with Dash-like button to collect donations
feeds.mashable.com

Save the Children knows that donating money isn’t as alluring as online shopping. So the UK-based children’s charity is taking a page from Amazon and using the online shopping company’s Dash button concept to make giving donations as easy as, well, pushing a button. Teaming up with marketing incubator Iris Nursery, the charity is making […]

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Google rolls out a lightning-fast new type of online ad
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As clunky, slow-loading ads drive people to ad blockers, some of Google’s search ads are about to get a welcome speed boost. The company said Tuesday that it’s expanding its fast-loading Accelerated Mobile Pages (AMP) format to brands that advertise among its search results. The product was previously limited to news articles. SEE ALSO: Can […]

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Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
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A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. Please visit Marketing Land for the full article.

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5 reasons why websites still matter to local search in 2017
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More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. Please visit Marketing Land for the full article.

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The big SMX Advanced preview
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Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new… Please visit Marketing Land for the full article.

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Clever anti-cheat feature subtly makes 'Pokémon Go' worse for offenders
feeds.mashable.com

Pokémon Go is cracking down on players manipulating the game with third-party software, offenders claim. Instead of banning the players, though, developer Niantic is just making the game slightly worse for them. Players who are caught using third-party software to find rare Pokémon in Pokémon Go are not seeing the same kind of Pokémon that […]

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