Mobile Marketing

Get these 3 in-demand skill sets and switch careers
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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. There’s no doubt about it: tech is king when it comes to the industry with the most dynamic, innovative opportunities on the market. There’s only one drawback — when innovation is paramount, your skill-set needs to be as […]

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Taykey unveils free version of its real-time audience data tool for interest targeting
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As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users. Please visit Marketing Land for the full article.

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Apple just released 6 videos showcasing new iPad features in iOS 11
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A major new version of Apple’s mobile operating system is coming and the company released six new videos showing how iOS 11 makes its iPad better.  Each video is about a minute long and focuses on one set of new features that will become available on iPads when iOS 11 is released in the fall.  […]

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The Essential Phone's super slick, but it's no iPhone or Google Pixel killer
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The “father of Android” is ready for his next act. Andy Rubin, who co-founded Android more than a decade ago, is back with a new Android-centric startup. But instead of software, his new company, Essential, is tackling hardware. The company’s first product is the highly-anticipated Essential Phone, an Android phone with flagship specs and, at […]

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Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
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New York City-based blockchain ad tech firm MadHive thinks so. Please visit Marketing Land for the full article.

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3 ways intent data is getting better for B2B marketers
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Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. Please visit Marketing Land for the full article.

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Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
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As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Please visit Marketing Land for the full article.

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Andy Rubin just made even more big promises about the Essential Phone
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The Essential Phone is finally here, and its creator Andy Rubin just made more big promises about the device ahead of its shipping date next week.   Rubin, who is also the creator of the Android, published a blog post today to officially announce the phone’s availability and drum up more excitement about this new […]

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