Mobile Marketing

The FBI has a 'huge' problem with your smartphone
feeds.mashable.com

The Federal Bureau of Investigation really, really wants to be able to access the contents of your smartphone. So much so, in fact, that the agency’s director just threw a small fit over what he described as a significant problem obscuring the view of his digital panopticon: Your phone’s encryption.  SEE ALSO: FBI director says […]

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Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
feeds.marketingland.com

As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency. Please visit Marketing Land for the full article.

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Marketing Day: Snapchat layoffs, Black Friday strategies & Facebook tests web-based VR
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Here's how you can actually use your phone when you listen to YouTube on mobile
feeds.mashable.com

YouTube is meant for video, but as most everyone has figured out by now, it’s also great for music. You can find just about every deep cut imaginable on the platform — but listening to the tunes on the mobile app isn’t always the most enjoyable experience.  The YouTube app has one particularly egregious flaw […]

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Uber now wants some drivers to pay it money—and there's no guarantee they'll benefit
feeds.mashable.com

Pay now in order to potentially earn more later. It may sound like something straight out of a marketing scheme, but it’s in fact the latest promise from Uber to a subset of its drivers. However, according to the ride-hail giant, this is not the latest revenue play from a company losing hundreds of millions […]

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GDPR-ready? How US email marketers can avoid hefty new EU fines
feeds.marketingland.com

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Please visit Marketing Land for the full article.

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Facebook tests web-based VR within News Feed posts
feeds.marketingland.com

People can load and interact with VR experiences without leaving Facebook’s traditional social network. Please visit Marketing Land for the full article.

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Nivea's controversial skin-lightening ad puts spotlight on the history of white supremacy
feeds.mashable.com

The skincare company Nivea makes dozens of products for women and men around the world.  But what you probably didn’t know until earlier this week is that Nivea also sells skin-lightening cream to consumers in Africa. SEE ALSO: Oh look, another insensitive, wannabe ‘woke’ ad campaign. While it’s not the only company to market such […]

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