Mobile Marketing

The challenges email marketers face in 2018 and how to overcome them
feeds.marketingland.com

Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. Please visit Marketing Land for the full article.

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Making website speed and performance part of your SEO routine
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Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Please visit Marketing Land for the full article.

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All the right marketing technology for advanced TV media buying
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Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a… Please visit Marketing […]

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FAQ: Google Chrome ad blocking is here. Everything you need to know
feeds.marketingland.com

How it works, who will be affected and what it means for advertisers, publishers and users. Please visit Marketing Land for the full article.

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How Intel uses real-life stories to build campaigns around its B2B technology solutions
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As VP of global marketing and communications for Intel’s B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new level. Please visit Marketing Land for the full article.

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Tru Optik leads consumer privacy initiative for OTT TV
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The Connecticut-based firm has launched OptOut.TV, and about 40 other firms have signed on. Please visit Marketing Land for the full article.

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McDonald's ruins Happy Meals by taking cheeseburgers away from kids
feeds.mashable.com

Road trip lunchtime will never be the same. On Thursday, McDonald’s announced the removal of cheeseburgers from its Happy Meals, as well as smaller french fry serving sizes and reformulated chocolate milk.  Today, we are announcing our new 2022 global #HappyMeal goals. Over the next several years, we’ll be focusing on nutrition criteria, simplifying ingredients, […]

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Google says 100+ ad networks support AMP, releases 3rd-party technology support
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Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed. Please visit Marketing Land for the full article.

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