Programmatic advertising ad spend is predicted to hit 33 billion this year. Learn why marketing professionals are jumping all over this form of paid media targeting and automation.
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare. Please visit Marketing Land for the full article.
An estimated 30% of Global 2000 companies will be implementing AR and VR into their marketing strategy this year.
Don’t reduce business customers to marketing personas. You need to understand everything — and everyone — who influences the buying decision.
Taking over a town is a big marketing ploy, but when not done right, it can go wrong.
The Mayor of Phoenix and two local companies talk about why the Valley of the Sun is the better one for business.
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service. Please visit Marketing Land for the full article.
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent. Please visit Marketing Land for the full article.