Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. The post What mobile marketers really need to know about deep linking appeared first on Marketing Land. Please visit Marketing Land for the full article.
Email newsletter service MailChimp banned cryptocurrency marketing, which actually shows why cryptocurrencies are needed.
Clairol’s Nice ‘n Easy is redefining how to relaunch a major brand.
The giant online marketplace has launched a campaign on outdoor digital signs across the UK that displays weather-attuned messages. The post In eBay’s DOOH campaign, the weather plays a starring role appeared first on Marketing Land. Please visit Marketing Land for the full article.
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. The post To make every conversion count, count every conversion appeared first on Marketing Land. Please visit Marketing Land for the full article.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube’s TrueView ads, AI for customer service & the power of podcasting appeared first on Marketing Land. Please visit Marketing Land for the full article.
Marketing moves at breakneck speed, and trying to keep up can get exhausting. Read these 4 books to make sure your marketing is timeless.
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