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5 ways companies can improve their mobile user experience
feeds.marketingland.com

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Please visit Marketing Land for the full article.

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Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
feeds.marketingland.com

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. Please visit Marketing Land for the full article.

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3 Amazing – and Free – Marketing Tools for Small Businesses
www.inc.com

These free tools can help you boost your efficiency, streamline your workflow, and gain real, actionable data so you can take your company to the next level/

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How to test (and perfect) nearly everything in PPC
feeds.marketingland.com

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Please visit Marketing Land for the full article.

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Marketing Day: SnapChat ads, SEO projects & Evidon
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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How Successful Brands Use Instagram for Marketing
www.inc.com

With over 600 million active users, Instagram is now more than a place to post selfies and brunch. So how do successful brands incorporate Instagram into their marketing strategies?

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5 eternal marketing lessons you can hang your hat on
feeds.marketingland.com

Trends may come and go, but columnist Dave Davies shows that the core principles of marketing are just as applicable today as they were decades or even centuries ago. Please visit Marketing Land for the full article.

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3 Mistakes You're Making When Marketing to Millennials
www.inc.com

Can’t get millennials to buy your products? Here’s what you’re doing wrong.

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