Most companies wait until year-end to give bonuses. New research from a marketing professor at Cornell University suggests they should hand them out earlier in the year.
Read these five marketing books to stay ahead of the curve and remain relevant as a founder.
In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. The post For Scott Brinker, marketing is designed to balance the ‘4 Forces’ appeared first on Marketing Land. Please visit Marketing Land for the full article.
With more available content than consumers, the influencer bubble is set to burst — and bring down a score of wannabe entrepreneurs with it.
Halloween is coming–here’s how you can incorporate the spirit of the season in your marketing efforts this Fall.
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up. The post IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers appeared first on Marketing Land. Please visit Marketing Land for the full article.
It’s a great marketing combination of wit and latching onto a trend with one potential problem.
When it came to marketing, Squarespace founder Anthony Casalena decided to go big. He describes the company’s pivotal journey to making a Super Bowl commercial.