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Want to Motivate Someone? Reward Them Immediately, Says New Research From Cornell
www.inc.com

Most companies wait until year-end to give bonuses. New research from a marketing professor at Cornell University suggests they should hand them out earlier in the year.

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The 5 Best Marketing Books that Shape How I Work
www.inc.com

Read these five marketing books to stay ahead of the curve and remain relevant as a founder.

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For Scott Brinker, marketing is designed to balance the ‘4 Forces’
feeds.marketingland.com

In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. The post For Scott Brinker, marketing is designed to balance the ‘4 Forces’ appeared first on Marketing Land. Please visit Marketing Land for the full article.

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How to Ensure You're Getting the Most Out of Your Influencer Marketing Strategy
www.inc.com

With more available content than consumers, the influencer bubble is set to burst — and bring down a score of wannabe entrepreneurs with it.

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Halloween Is Coming. Here's How to Integrate the Holiday Into Your Marketing Plans
www.inc.com

Halloween is coming–here’s how you can incorporate the spirit of the season in your marketing efforts this Fall.

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IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
feeds.marketingland.com

While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up. The post IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Burger King Skewers AI Mania in Hilarious Ads though Hits One Tone-Deaf Note
www.inc.com

It’s a great marketing combination of wit and latching onto a trend with one potential problem.

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Squarespace Describes Their Pivotal, Make-or-Break Marketing Move
www.inc.com

When it came to marketing, Squarespace founder Anthony Casalena decided to go big. He describes the company’s pivotal journey to making a Super Bowl commercial.

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