From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts. Please visit Marketing Land for the full article.
In just over a month, Carter Wilkerson’s tweet asking Wendy’s for free nuggets has earned 3.42 million retweets, surpassing Ellen’s Oscar tweet. Please visit Marketing Land for the full article.
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. Please visit Marketing Land for the full article.
TripAdvisor CMO, Barbara Messing, tells all! Redefining and growing her company’s brand, how she got started in marketing, and more.
Have you visited a website and noticed a small pop-up asking if you’d like to receive push notifications? If so, you may have wondered exactly what “push notifications” are and if you should add them to your own digital marketing efforts.
It’s easy to overlook the strength of your local community when your organization is fixated on expansion. But local could be your pot of gold.
The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity. Please visit Marketing Land for the full article.
Take a cue from a wealthy town’s marketing strategy and create your own branding campaign.