Public relations can be a crucial part of your marketing strategy. Here’s three faux pas to avoid.
Think beyond being included as a sponsor or in a newsletter and create real, impactful partnerships with schools.
Understand the consumer behavior of Generation Z and a marketing strategy to earn their attention and loyalty.
Whether you’re a licensor or a licensee, brand licensing can not only be a great way to grow your business. It can also be smart marketing
With a celebrity following including Robert Downy Jr. and Rhianna, this SoCal rooted brand’s future is shining bright.
When the Baltimore Orioles wore braille uniforms, it taught organizations the correct way to be inclusive.
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip. The post YouTube rolls out more ad extensions, incremental lift measurement appeared first on Marketing Land. Please visit Marketing Land for the full article.
New ad products, including video, and a growing audience will put Pinterest’s average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer. The post Pinterest expected to hit $1 billion ad revenue by 2020 appeared first on Marketing Land. Please visit Marketing Land for the full article.