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5 Things You Can Learn about Next Generation Marketing from a Former Burger King Executive
www.inc.com

Russ Klein, the CEO of American Marketing Association and former CMO of Burger King, Arby’s, Dr Pepper, and 7-Eleven provides fiv tips on the business of marketing.

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The power of podcasting: SEO keyword angles
feeds.marketingland.com

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Already doing SEO? Add these two things to optimize for voice search
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Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. The post Already doing SEO? Add these two things to optimize for voice search appeared first on Marketing… Please visit Marketing Land for […]

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10 great reasons to attend SMX Advanced
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The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the best versions of themselves, the smartest and… Please visit Marketing Land for the […]

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Marketing Day: FTC complaint against YouTube, Facebook ad transparency & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Programmatic is an amazing tool for branding. Here’s how to use it. Apr 9, 2018 by Grace Kaye If you’ve been reserving programmatic display for your… Please visit Marketing Land for […]

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Pinterest reports 50% gain YoY in SMB advertisers
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On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of SMB. The post Pinterest reports 50% gain YoY in SMB advertisers appeared first on Marketing Land. Please visit Marketing Land for the full article.

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The Last Decade's Most Popular Marketing Strategy Is Finally Dead. Here's What to Do Instead.
www.inc.com

How people and brands are increasing engagement and conversion rates with long-form, in-depth content.

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Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
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The news comes despite a January announcement of a global privacy center. The beleagured CEO says the social network “wanted to extend privacy guarantees worldwide in spirit.” The post Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally appeared first on Marketing… Please visit Marketing Land for the full article.

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