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Where does your programmatic spend go?
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Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark. Please visit Marketing Land for the full article.

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3 Reasons to Build Your Business with Public Speaking
www.inc.com

Growing a business isn’t easy. Use this marketing strategy to get your company in front of the right people and generate leads.

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The first Forrester Wave on Digital Intelligence tools tackles customer interaction
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Adobe reigns above the others, but no tool covers all 15 capabilities — yet. Please visit Marketing Land for the full article.

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Strategies for capturing ‘made in the USA’ searches
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Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results. Please visit Marketing Land for the full article.

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Want More Customers? This is the 1 Thing You Need to Do
www.inc.com

If you’re a local business owner struggling to attract more customers, it’s probably because your local SEO sucks. Here’s how to fix it.

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Why Almost Every Marketing Email Your Company Sends Is Junk Mail
www.inc.com

Think you’re doing enough to avoid sending junk mail? Think again.

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Two new reports: Many consumers afraid of, and confused by, artificial intelligence
feeds.marketingland.com

Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses. Please visit Marketing Land for the full article.

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Facebook now has more than 5 million monthly advertisers
feeds.marketingland.com

Over the past year or so, Facebook has attracted a million new advertisers roughly every six months. Please visit Marketing Land for the full article.

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