Experiential marketing asks customers to participate in the evolution of a brand or brand experience, a technique to engage those you want to attract.
With companies like Amazon, Facebook and 7Eleven all using Virtual Reality in their marketing, it’s about time you should start paying attention.
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. The post 5 ways to hack a higher marketing ROI appeared first on Marketing Land. Please visit Marketing Land for the full article.
Looking to increase foot traffic into your local business? Here’s why you can’t discount social media, plus how to use it.
In the rush to take action many small businesses are missing the important element of creating a brand marketing strategy. Here’s how.
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. The post How to test your programmatic creatives like a pro appeared first on Marketing Land. Please visit Marketing Land […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more appeared first on Marketing Land. Please visit Marketing Land for the full article.
Experts say forget vanity marketing numbers — use these tips to become a better speaker.