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Amazon buying Whole Foods for nearly $14 billion. What now?
feeds.marketingland.com

The company has an intriguing range of options now available with 400+ stores. Please visit Marketing Land for the full article.

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WP Engine launches Content Performance analytics tool
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Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics. Please visit Marketing Land for the full article.

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2017 growth hacks: Optimizing organic market share
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Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Please visit Marketing Land for the full article.

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Marketing Day: Google Shopping, brand safety & CMOs on the future of martech
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
feeds.marketingland.com

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Please visit Marketing Land for the full article.

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Why content matters (no matter what type of marketer you are)
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Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Please visit Marketing Land for the full article.

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The 'Retail Apocalypse' Is Both a Blow and a Blessing for Small Businesses
www.inc.com

Some shoppers turn to local businesses after big-box stores close.

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5 Steps to Successfully Executing an Influencer Marketing Campaign
www.inc.com

This is how you pick the good over the bad.

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