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How Gwyneth Paltrow's Company Goop Used Content to Triple Its Revenue
www.inc.com

Brands like Rihanna and Netflix follow these same marketing principles too.

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Closing the deal with in-store customers
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After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. The post Closing the deal with in-store customers appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
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A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress. The post Facebook & Cambridge Analytica: What we know, what they knew & where… Please visit Marketing Land for the full […]

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4 Personal Branding Tips We Can Learn From Cardi B
www.inc.com

Cardi B’s success shows how social media changed everything we knew about traditional marketing and media.

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What Mark Zuckerberg's Testimony Says About The Dark Side of Data-Driven Marketing
www.inc.com

You’ve probably heard that Facebook CEO Mark Zuckerberg is testifying before Congress this week. The testimony covers the Russia-linked Internet Research Agency’s misinformation campaign and Cambridge Analytica scandal. What you might not know is that Facebook is the least-trusted major tech company, by far. In large part, that is because of the way Facebook invades […]

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Does Cambridge Analytica have your info? Here’s how to check
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Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. The post Does Cambridge Analytica have your info? Here’s how to check appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Brands, please stop ruining the consumer mobile journey with desktop experiences
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Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. The post Brands, please stop ruining the consumer mobile journey with desktop experiences appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Best Way To Promote Tourism In the Middle East And Africa: Host American Cops
www.inc.com

Egypt, travel, cops, international, marketing

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