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Ask the #SMXperts series — Advanced audience targeting
feeds.marketingland.com

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition. The post Ask the #SMXperts series — Advanced audience targeting appeared first on Marketing… Please visit Marketing Land for the full article.

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Facebook says privacy settings for 14M users were switched to public due to bug
feeds.marketingland.com

From May 18 to May 22, 14M users had the audience setting for new status updates changed to public because of a bug, according to Facebook. The post Facebook says privacy settings for 14M users were switched to public due to bug appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Marketing Day: Content production obstacles, JLINC’s new feature & EU’s ruling on Facebook
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Content production obstacles, JLINC’s new feature & EU’s ruling on Facebook appeared first on Marketing Land. Please visit Marketing Land for the full article.

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How to Determine the ROI of Your Social Media Marketing Strategy
www.inc.com

Social media ROI comes down to having a strong understanding of what your goals are, what you plan to do, and what you’re looking to get out of it.

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The story of data, Part 5: Where are we going?
feeds.marketingland.com

With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit. The post The story of data, Part 5: Where are we going? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Facebook Audience Network opens inventory to in-app header bidding
feeds.marketingland.com

Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX. The post Facebook Audience Network opens inventory to in-app header bidding appeared first on Marketing Land. Please visit Marketing Land for the full article.

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How to use Pinterest to drive high-volume traffic on auto-pilot
feeds.marketingland.com

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. The post How to use Pinterest to drive high-volume traffic on auto-pilot appeared first on… Please visit Marketing Land for the full article.

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Facebook expanding Marketplace ads to more countries & campaign objectives
feeds.marketingland.com

The company reports advertisers running ads in Marketplace are seeing positive returns. The post Facebook expanding Marketplace ads to more countries & campaign objectives appeared first on Marketing Land. Please visit Marketing Land for the full article.

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