Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands. The post Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories appeared first on Marketing Land. Please visit Marketing Land for the full article.
Your local McDonald’s is about to undergo a radical transformation, and whether you will like it or hate it doesn’t really matter.
Benefits include better response, higher engagement and customer insights. The post Survey: 87% of mobile marketers see success with location targeting appeared first on Marketing Land. Please visit Marketing Land for the full article.
Consumers are accessing five sources of information to get to the truth. How local and global brands can help meet the needs of their consum
This may be the single best example of effective and feel-good cause marketing there’s been.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: #SMXperts, AdWords strategies & Facebook’s privacy settings bug appeared first on Marketing Land. Please visit Marketing Land for the full article.
Munich has some strengths as a place to start a company — for example if you are working on autonomous vehicles, BMW may offer some capital and expertise. But Munich lags Berlin and it could get more momentum if a local startup has a big exit.
My conversation with Mack Weldon co-founder Brian Berger about growing the thriving menswear company: Expanding the product line and team, shifting marketing strategy… all while staying true to the initial vision.