These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Please visit Marketing Land for the full article.
Keep it simple.
Could Pepsi, United Airlines and Adidas have avoided controversy by adopting this technique taught to children with autism?
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance… Please visit Marketing Land for the […]
Follow the three phases of thought leadership content to build your company’s expertise in B2B marketing.
Erin Hintz is the CMO ofUrban Airshipand shares a refreshinglycandid view on striking the right balance with yourfreemium offer.
Influencer marketing is the new frontier for driving brand awareness. How we make it work for our business: