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6 E-Commerce Marketing Strategies for Free Shipping Day
www.inc.com

51% of shoppers will choose one retailer over another if free shipping is an option. Utilize these marketing tactics tobeat the competition.

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How to Decide If You Need Marketing or PR (They're Not the Same)
www.inc.com

Before you start a public relations initiative, make sure you have a strong proof of concept for your business.

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Marketing Day: Instagram redesigns call-to-action bar, mobile-specific fraud & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Twitter latest to be slammed for deleting Russian fake account data
feeds.marketingland.com

Twitter doesn’t preserve data from deactivated accounts for privacy reasons, but it didn’t anticipate interference in the 2016 election. Please visit Marketing Land for the full article.

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3 Ways Aligning PR and Content Marketing Benefits Your Brand
www.inc.com

PR and content have their respective benefits; you can see wins using either approach. But they work better together than they do independently.

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Marketing Your Startup: Mistakes You Can't Afford to Make
www.inc.com

Are you the proud owner of a startup? Are you beginning to wonder which approach you should take in regards to marketing your company?

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How Autopilot Filled a Marketing Automation Gap (And Went from 0 to 2,500+ Customers in 24 Months)
www.inc.com

An interview with Autopilot founder Mike Sharkey on how they launched and scaled their customer acquisition channels.

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Quality score in 2017: Should you care?
feeds.marketingland.com

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for the full article.

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