In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. Please visit Marketing Land for the full article.
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Please visit Marketing Land for the full article.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
Better to do fewer campaigns well, than lots of campaigns badly.
As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support. Please visit Marketing Land for the full article.
Need entrepreneurs to inspire you and your content marketing efforts? This list is the top people to follow.
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations… Please visit Marketing Land for the full article.
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