51% of shoppers will choose one retailer over another if free shipping is an option. Utilize these marketing tactics tobeat the competition.
Before you start a public relations initiative, make sure you have a strong proof of concept for your business.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
Twitter doesn’t preserve data from deactivated accounts for privacy reasons, but it didn’t anticipate interference in the 2016 election. Please visit Marketing Land for the full article.
PR and content have their respective benefits; you can see wins using either approach. But they work better together than they do independently.
Are you the proud owner of a startup? Are you beginning to wonder which approach you should take in regards to marketing your company?
An interview with Autopilot founder Mike Sharkey on how they launched and scaled their customer acquisition channels.
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for the full article.