local marketing Archives - Page 3 of 1739 - Mobile, Social, Local Portal for News

D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer
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The business data firm changed its pitch, products, tech and organization in order to grow. Please visit Marketing Land for the full article.

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Intercom releases what could be the first civilized bot
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The customer communications platform says its new Operator bot breaks new ground with rules for manners. Please visit Marketing Land for the full article.

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Put your value proposition to the test
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Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts. Please visit Marketing Land for the full article.

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How to personalize content for locals
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How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users. Please visit Marketing Land for the full article.

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The future of AI marketing applications in retail
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From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing. Please visit Marketing Land for the full article.

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149,513 Emails Are Sent Every Minute: Here's How to Get Someone to Read Yours
www.inc.com

The digital clutter phenomenon is unstoppable, but don’t let it stop your e-marketing success. Some simple tips for breaking through the mess

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Demystifying AI: Understanding the human-machine relationship
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How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives. Please visit Marketing Land for the full article.

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Startup vs. Enterprise Marketing: Not So Different After All?
www.inc.com

Todd Wilms, VP of Marketing for MOVE Guides, shares his experience about the differences between startups and enterprise marketing

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