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Papa John's Founder Wants Back Into the Company. Here's Why That Would Be a Disaster
www.inc.com

Marketing is all about emotional intelligence. Putting ego first blinds it every time.

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New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
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Extreme Reach’s video benchmark report also shows that viewability rates continue to rise. The post New report: CTV emerges as top platform for video advertisers, completion rates continue to improve appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Papa John's Founder Thinks He Shouldn't Have Been Stripped From the Company's Marketing
www.inc.com

John Schnatter says his persona is “authentic.”

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Square opens platform to third-party developers to create new payment experiences
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The tools enable the company to expand into new verticals and move further into e-commerce. The post Square opens platform to third-party developers to create new payment experiences appeared first on Marketing Land. Please visit Marketing Land for the full article.

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5 Ways Using Video Can Enhance Marketing Efforts
www.inc.com

Tell your story in as many ways as you can.

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Why AI for PR may be different than AI for marketing
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A PR exec sees an essential difference that will keep humans in the game. The post Why AI for PR may be different than AI for marketing appeared first on Marketing Land. Please visit Marketing Land for the full article.

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4 Ways to Start Measuring Your Marketing Analytics to Help Your Bottom Line
www.inc.com

How to measure your marketing efforts with the use of newsletter statistics, email list segmentation, and website analytics.

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Google Introduces New Event Search Features to Help Local Promoters
www.inc.com

Googlelets users search for nearby events, get recommended events and links to ticket outlets from Event Search.

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