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Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Please visit Marketing Land for the full article.
NYT best-selling author and top marketing consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing.
A lot of people write advice articles about how to run content marketing strategies. This article distills that advice into 600 words.
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation. Please visit Marketing Land for the full article.
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Please visit Marketing Land for the full article.
Whether you’re new to content or you’ve been at it for a while, you don’t need to keep stumbling around in the dark. It’s time to shed some light on the subject.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.