If you want your content marketing to walk the walk, you had better learn to talk the talk.
Successful marketing is 30% planning and 70% execution. This successful entrepreneur shares his proven secrets of success.
Multi-touch attribution isn’t new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran. The post Solving for cross-device complexity with multi-touch attribution appeared first on Marketing Land. Please visit Marketing Land for the full article.
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked. The post Here’s why 6sense bought ZenIQ appeared first on Marketing Land. Please visit Marketing Land for the full article.
When you’re planning your next conference, take some time to think about how you could incorporate an experiential marketing element.
Wondering how to scale up while maintaining your local appeal? Start with these 5 tips.
How you can outflank the cloud and build intense local customer loyalty at the same time.
Is Facebook really taking responsibility for the content others publish on its site? Contributor Chris Silver Smith explores the possible ramifications of this change in position. The post What Zuckerberg’s testimony may mean for CDA’s Section 230 appeared first on Marketing Land. Please visit Marketing Land for the full article.