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25 Interesting CMOs Worth Following on Twitter
www.inc.com

Get your daily dose of inspiration and information from these leading chief marketing officers.

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What advanced SEOs need to know about algorithm updates
feeds.marketingland.com

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Please visit Marketing Land for the full article.

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How a Top Consultant for Google, Disney, and IBM uses Email Marketing (Hint: It's Not What You Think)
www.inc.com

NYT best-selling author and top marketing consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing.

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Content Marketing Advice Summarized In One Article
www.inc.com

A lot of people write advice articles about how to run content marketing strategies. This article distills that advice into 600 words.

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How to set up a successful revenue-generating demand gen system
feeds.marketingland.com

Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation. Please visit Marketing Land for the full article.

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PPC strategy: Planning beyond the click
feeds.marketingland.com

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Please visit Marketing Land for the full article.

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3 Ways to Know You're on the Path to Content Marketing Success
www.inc.com

Whether you’re new to content or you’ve been at it for a while, you don’t need to keep stumbling around in the dark. It’s time to shed some light on the subject.

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Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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