local marketing Archives - Page 2 of 1724 - Mobile, Social, Local Portal for News

Early performance results from Google’s update to close variants
feeds.marketingland.com

What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Please visit Marketing Land for the full article.

9
Like
Save
A deep dive into online-to-in-store attribution
feeds.marketingland.com

Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Please visit Marketing Land for the full article.

3
Like
Save
Compare 9 paid search campaign management tools
feeds.marketingland.com

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report… Please visit Marketing Land for the full article.

9
Like
Save
Why Focus on Fans Instead of Influencers? Compare What Happened at the Fyre and Firefly Music Festivals
www.inc.com

While influencer marketing is all the rage, there are valuable lessons to be learned from the contrast between the approach of the Fyre and Firefly music festivals.

4
Like
Save
Confessions of a marketing automation addict
feeds.marketingland.com

Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Please visit Marketing Land for the full article.

6
Like
Save
Snapchat Just Launched a New Feature That Will Change the Way We Use Social Media
www.inc.com

The new mapping feature may soon be a huge opportunity for local businesses.

4
Like
Save
7 Tips For New Marketing Managers (Who Want To Win)
www.inc.com

So you’re a new marketing manager? Congratulations! Now, it’s time to make sure you’re successful.

11
Like
Save
Amazon’s new Prime Wardrobe program is another swing at traditional retailers
feeds.marketingland.com

Currently in beta, the program will let shoppers try on clothing and shoes at home before deciding to purchase. Please visit Marketing Land for the full article.

10
Like
Save