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Report: Social media sentiment not predictive of offline brand outcomes
feeds.marketingland.com

Online and offline brand conversations occur in two vastly different ecosystems. The post Report: Social media sentiment not predictive of offline brand outcomes appeared first on Marketing Land. Please visit Marketing Land for the full article.

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TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
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The key motivator is not the fear of fines or lawsuits, but meeting customer expectations. The post TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end appeared first on Marketing Land. Please visit Marketing Land for the full article.

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8 Key Takeaways from Google's Marketing Live 2018
www.inc.com

8 Key Takeaways from Google’s Marketing Live 2018: The latest insights and updates on Google Ads, straight from Google.

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Baseball Team Insults Millennials, Creates Stunning Outrage
www.inc.com

This is brave marketing. At least, I’m sure some people think it is.

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Marketing Day:  Facebook fined, SMX Advanced recap, blockchain consortium & more
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more appeared first on Marketing Land. Please visit Marketing Land for the full article.

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How Forecastle Festival Turned Music, Art, and Activism Into a National Happening
www.inc.com

I talked with Forecastle Festival founder J.K. McKnight about how he turned a local show into a premier music and arts festival.

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How PepsiCo Targeted an Audience That Will Transform Your Marketing
www.inc.com

pepsi, pepsico, pepsi marketing, marketing to teachers, reaching teachers, how to reach teachers, marketing in education

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Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
feeds.marketingland.com

Google announces machine learning-loaded initiatives at its annual advertiser event. The post Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more appeared first on Marketing Land. Please visit Marketing Land for the full article.

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