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Keyword research strategies in a close-variant world
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Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. The post Keyword research strategies in a close-variant world appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Creating Social Change Through Shared Experiences: Interview With Jai Al-Attas, CEO and Co-Founder of Loqules
www.inc.com

Loqules partners with local nonprofits to create shared social-impact experiences for corporate teambuilding and underprivileged individuals.

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Exclusive: Bonobos Co-Founder and CEO Andy Dunn Steps Down
www.inc.com

Bonobos’s co-president and chief marketing officer Micky Onvural has replaced Andy Dunn, who will continue to serve as senior vice president of digital brands at Bonobos’s parent company, Walmart.

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How the hospitality industry should approach online reviews and citations
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Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector. The post How the hospitality industry should approach online reviews and citations appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore
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After testing Shopping in Stories with a select number of e-commerce brands in June, the app is expanding the e-commerce feature globally. The post Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Want to Create a Viral-Worthy Video? Here Are the 5 Essential Strategies That You Need
www.inc.com

Video is more popular than ever, comprising 80% of all web traffic. These 5 keys to successful video marketing will help you create engaging videos.

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3 Steps to Making an Impact: How Your Business Can Succeed in Supporting a Local Cause
www.inc.com

Almost one year after wildfires devastated Sonoma County, 39% of people who lost homes remain “homeless.” Here’s what the wine community is doing to help.

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Google debuts Shoppable Image ads, video in Shopping Showcase ads
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The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. The post Google debuts Shoppable Image ads, video in Shopping Showcase ads appeared first on Marketing Land. Please visit Marketing Land for the full article.

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