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Better insights provide real inroads for breakthrough ROI
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How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018. Please visit Marketing Land for the full article.

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Why ABM has become a critical strategy for B2B marketers
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As more organizations hop on the Account-Based Marketing bandwagon, columnist Sonjoy Ganguly discusses the underlying reasons it’s becoming a necessity in the B2B marketing space. Please visit Marketing Land for the full article.

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Survey: 37% of online retailers started holiday preparations earlier this year
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The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017. Please visit Marketing Land for the full article.

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The great martech debate: Build vs. buy
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Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea. Please visit Marketing Land for the full article.

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Need Black Friday Marketing Inspiration? Try One (or All) of These 7 Things
www.inc.com

It’s the busiest retail sales day of the year — how will you stand out?

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Forget B2B and B2C; the future of marketing is P2P
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Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level. Please visit Marketing Land for the full article.

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Don't Risk an Outdated Marketing Strategy – Make This 1 Type of Content Your Top Priority in 2018
www.inc.com

The world of content marketing has adapted greatly over the years, but if you aren’t embracing this key change, your efforts may be moot.

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5 things you’re doing that drive your freelance writers crazy
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How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side. Please visit Marketing Land for the full article.

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