The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their… Please visit Marketing Land for […]
As the LA Times has also reported, a random group of Twitter users are unable to send out tweets from the web because they’re getting a “Let’s get started” content box in the spot where they’d normally be able to to write and send a tweet. And these folks are none too… Please visit Marketing […]
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that seemingly causes anything to magically resist water. The product’s five-minute YouTube video demo has had four million views since it was released a month… Please visit Marketing Land for the full article.
The reviews of Marissa Mayer’s first year at Yahoo are generally mixed. Most pundits, financial analysts and observers praise her for injecting new energy into Yahoo, focusing on mobile and bringing on new talent, mostly by way of “acqu-hires.” However there are others who say for… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon Raising Miniumum Bids On 60 Product Ads Categories Amazon product ads advertisers have received notice that the company is raising… Please visit Marketing Land for the full article.
It had to happen soon, right? As Gizmodo is reporting, the makers of the upcoming movie, Jobs, have published a 15-second trailer on Instagram. The video, which is an edited version of the film’s official preview clip, is thought to be the first mainstream movie trailer to premiere on… Please visit Marketing Land for the […]
If you have an inactive Yahoo username/email address, it could end up in someone else’s hands about a month from now. And that could create all kinds of havoc if the new owner of your old username decides to use it to try to recover old online passwords of yours that might still be associated… […]
Retargeting through Facebook Exchange (FBX), Facebook’s real-time bidding ad exchange, has proven exceptionally popular for brands seeking to reconnect with customers and site visitors. Now Quantcast has introduced a new integration with FBX that allows advertisers to target look-alike… Please visit Marketing Land for the full article.