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Marketing Day: October 23, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First If you’ve been jonesing to upgrade… Please visit Marketing Land for the full article.

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Giant Banner Ads Being Tested In Google’s Search Results
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Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The screenshot below posted by @SynrgyHQ shows a sponsored ad for Southwest Airlines on the branded search query [southwest airlines]. It doesn’t appear… Please visit Marketing Land for the full article.

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Now What? When New Competition Suddenly Makes PPC Unprofitable
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There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition? After looking into cases of advertisers getting… Please visit Marketing Land for the full article.

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The New Imperative — Audience-Centric Content
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Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and… Please visit Marketing Land […]

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NY Times Loses Star Tech Writer Pogue To Yahoo
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Yahoo has apparently lured star tech journalist David Pogue away from the NY Times. Yahoo CEO Marissa Mayer posted the news on Tumblr this morning: I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major… Please visit Marketing Land for the full […]

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A Marketer’s GuIde To User ID Targeting — Part 2: Understanding Android ID & The Future Of Mobile User IDs
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Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially Android ID, of which the public knows little about compared to the far more publicized Apple UDID and IDFA. In closing out this user ID targeting series,… Please visit Marketing […]

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Programmatic Ad Buying: A Tactical Primer
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A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, which means choosing your initial campaign tactics to later observe which ones show the most potential for further optimization and scaling…. Please visit Marketing Land for the full article.

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Moms & Their Smartphones: Is mCommerce Becoming A Reality?
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According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do anything device” of choice for mothers in the U.S. With the number of mothers using smartphones rising from 34% to 46% in the last year alone, it’s… Please visit Marketing Land for the full article.

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