Buick’s latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick’s “Get in the Moment” Tumblr blog, featuring the music… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail Image Serving Change Should Give Email Marketing A Boost Good news for email marketers today, as Google has announced a change in how it… Please visit Marketing Land for […]
As we close in on the end of the year, it is helpful for us marketers to think ahead to what the coming year will offer. While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my mobile-savvy colleagues… […]
Google has announced a new feature that makes it possible for publishers using AdSense to create their own custom ad sizes. The custom sizes are applicable to both text and display ads. Google will determine the number of text ads that appear in an ad unit, and may change the results for a given… Please […]
Today, Twitter introduced broad match keyword targeting to give advertisers more scale by capturing synonyms, spelling variations and word order as well as words typed in Twitter speak. In the example below, you can see some of the variations that would trigger the broad match version of… Please visit Marketing Land for the full article.
Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be critical to your business in 2014. Increasingly, marketers are tasked with launching ever more interactive (and expensive) social media campaigns —… Please visit Marketing Land for the full article.
YouTube announced its top ten trending videos for the year, with the official music video for “The Fox (What Does the Fox Say?)” by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube’s top ten… Please visit Marketing Land for […]
Christmas comes round every year and so, it seems, do discussions about whether or not Facebook is still cool and/or whether it is being abandoned by teens. On a recent earnings call, Facebook’s Chief Financial Officer, David Ebersman, seemed to suggest that maybe younger audiences had… Please visit Marketing Land for the full article.