In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’ bids, and a numeric representation of ad relevance known as quality score. This quality score acts as a modifier, making it possible for an ad with higher… Please visit Marketing […]
I hadn’t seen my old high school pal in about 20 years. As we sat at a bar overlooking Grand Central Station in New York, he told me that he, too, was in social media — something involving sentiment analysis. “Oh, sure,” I said, “many social media tools use sentiment analysis —… Please visit Marketing Land for […]
Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to “colonize” iOS with its apps? It all depends on your point of view — though, it’s probably a bit of both. When the new Gmail app for iOS was released May 6, immediately,… Please visit […]
Today native advertising company, Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to… Please visit Marketing Land for the full article.
YouTube could launch subscription-based channels as early as this week, according to The Financial Times. The subscription model will give Google’s video sharing site a new revenue stream and support premium video content production. The subscription-based channels, first reported on back in… Please visit Marketing Land for the full article.
The European Commission has made a preliminary determination that Google’s Motorola Mobility unit “abused its dominant position” under EU antitrust rules in seeking to obtain and enforce an injunction against Apple in Germany. At the center of the dispute is Motorola’s… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Celebrating A Decade’s Worth Of Professional Networking On Linkedin On the heels of announcing record level financial results and member… Please visit Marketing Land for the full article.
The March smartphone market share numbers are out from comScore. What we see is Apple gaining 2.7 points to maintain its lead as the top US smartphone maker. Samsung also gained slightly and remains the number two smartphone manufacturer in the US. All other hardware makers, including… Please visit Marketing Land for the full article.