As of November, Google garners just under 67% of the market for search. One would expect the distribution of budgets within a PPC portfolio would be in line with market share. The reality is quite the contrary: more often than not, AdWords represents closer to 85-90% of the budget and gets 95% of… Please visit […]
Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL. I say “needed” because there’s currently no way to see all of an account’s Vine videos easily. So for brands (and individuals) that have been… Please visit Marketing Land for the full article.
The growing number of Google Glass wearers now have a more legitimate choice to make in terms of which mobile operating system to use with Glass. It’s been eight months since the Android version came out, and now Google has released the iOS version of My Glass, the companion app that serves… Please visit Marketing […]
Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful dashboards for Google Webmaster tools. I received an overwhelming amount of emails, tweets, and comments asking me about the dashboard tools I used in it. Today,… Please visit Marketing Land for the […]
Personally speaking, I have no problem that Facebook is making changes to the news feed. I also have no problem that it has started story bumping. But I do fundamentally have a problem with how the company is doing this. Bringing Missed Content Back to Life What Facebook is trying to achieve is… Please visit Marketing […]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pantene “Labels Against Women” Ad Gets Global Launch After Winning Sandberg’s Recognition After going viral this month, the… Please visit Marketing Land for the full article.
Wondering what advertising agencies you should be following on Twitter? We just saved you a few hours of work, with our new Marketing Land list of major ad agencies on Twitter. Following Agencies Want to follow individual agencies? See the member list here, then click “Follow” for the… Please visit Marketing Land for the full article.
Google Glass Explorers have waited an extra week or so for the December software update, but XE12 is now rolling out and delivers a big list of upgrades. Perhaps the biggest one is official support for iOS devices via a new MyGlass control app. According to the XE12 release notes, MyGlass for iOS… Please visit […]