Ever since Google began encrypting searches for signed-in users two years ago, publishers have wondered if when we’d get to a “100% Not Provided” world, where all search terms are withheld by Google. It looks like that day may soon arrive, thanks to a new change at Google. Google… Please visit Marketing Land for the […]
Reaching precisely the right audience is the holy grail of advertising — both online and off. A new Nielsen study finds that precision targeting online is working, sort of, and that those targeting younger consumers are apt to find the most success. Advertisers targeting consumers ages 18 to… Please visit Marketing Land for the full […]
Today Pinterest CEO and co-founder, Ben Silbermann announced the company has begun testing promoted pins. It marks Pinterest’s first foray into paid advertising in its nearly four year existence. In a post titled “Planning for the Future” on the Pinterest blog, Silbermann sets the… Please visit Marketing Land for the full article.
The online marketing industry has numerous companies represented on the 2013 Tech 200, a list of the fastest-growing private companies in the US. The list is put together annually by Lead411 and features self-reported company data. To qualify, companies must be US-based, be private and have at… Please visit Marketing Land for the full article.
On September 18, Apple rolled out its new mobile operating system, iOS 7. Described by Apple SVP of Design Jony Ive as the “most significant change to the mobile operating system since our first iOS platform,” iOS 7 has applied the addition by subtraction principle. For starters,… Please visit Marketing Land for the full article.
In July, Adobe acquired tag management technology Satellite. Today, the company announced the integration of that capability into its marketing hub Adobe Marketing Cloud, which already includes such as Analytics, Target, Media Optimizer, Experience Manager and Social. Like other tag management… Please visit Marketing Land for the full article.
The iPhone 5C became available for pre-order last Friday. On Monday, there was no press release from Apple touting boffo sales (as there has been consistently in the past). This was immediately interpreted by the market as a “disaster.” The flagship iPhone 5S becomes available on… Please visit Marketing Land for the full article.
B2B marketing platform, Bizo, has launched Bizo Full-Funnel Analytics, new attribution reporting in the Bizo Marketing Platform, to help marketers track and measure the impact of their display advertising campaigns. According to the company, the Bizo platform includes proprietary data on more than… Please visit Marketing Land for the full article.