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Social Media Predicted 80 Percent Of Big Oscar Winners
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People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now social media data are being used for the same purposes. Last week digital marketing firm MintTwist compiled and analyzed social media data to anticipate winners at last night’s… Please visit Marketing Land for the full article.

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Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]
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Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google’s lead as top traffic source for some of the biggest news publishers on the web. The numbers come from… Please visit […]

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French Video Site DailyMotion Adds Original Programming To Compete With YouTube
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According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. “People are looking for a Pepsi to… Please visit Marketing Land for the full article.

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Grabbing Attention Vs. Getting People To Care About Your Content
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A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content being produced on a daily basis that the supply of content far outstrips what the attention economy can sustain. Every day, there are 2 million blog posts, 294… Please visit Marketing Land for the […]

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WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
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In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched briefly on the idea of tag management. This month, I am going to dive deeper into those tools and explain why you should consider this as an option for […]

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ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars
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Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy… Please visit Marketing Land for the full article.

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Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
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Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by… Please visit Marketing Land for the full […]

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How Adobe Used Twitter To Generate Leads For An Online College Nobody Had Heard Of, Yet [Case Study]
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Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing… Please visit Marketing Land for the full article.

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