Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more optimistic about their organization’s marketing efforts than they were last year. Conducted during last October’s Direct Marketing Association Annual… Please visit Marketing Land for the full article.
Google bought Motorola Mobility for $12.5 billion in late 2011 and is apparently going to sell it to Lenovo for billions less than that. Reuters is reporting that Google and the Chinese computer maker are in talks to transfer the Motorola business for roughly $3 billion. [Update: The deal has now… Please visit Marketing Land […]
Samsung finished 2013 as the undisputed global smartphone leader, increasing its marketshare lead over arch-rival Apple. However Chinese handset makers such as Huawei and Lenovo gained ground on the Korean giant. Propelled by lower-cost handsets in emerging markets, global smartphone shipments hit… Please visit Marketing Land for the full article.
Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s… Please visit Marketing Land for the full article.
Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Monday night. Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have… Please visit Marketing […]
Early Bird rates for Search Engine Land’s SMX West conference expire Saturday. Register now and get three days of exceptional content and invaluable networking for only $1595. Join us March 11-13 in San Jose, CA for expert tactics, best practices and strategies to help you adapt and succeed… Please visit Marketing Land for the full […]
Apple announced revenues and earnings that beat consensus earnings estimates though some will regard it as a “mixed” quarter. Revenues were $57.6 billion — a new record. That’s up 6 percent from a year ago. The iPad sold better than expected, with 26 million units vs. an… Please visit Marketing Land for the full article.
Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says that retail-style showrooming is now happening on car dealer lots. The data were collected in October and November 2013. According… Please visit Marketing Land for the full article.