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Marketing Day: April 22, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions” The Financial Times (FT) is reporting that Twitter has… Please visit Marketing Land for the full article.

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Tumblr Launches In-Stream Mobile Ads Today, Ahead Of Desktop
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Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have… Please visit Marketing Land for the full […]

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Facebook Home Passes 500K Downloads, Gets Mixed Reviews
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Benedict Evans was the first to notice yesterday that Facehook Home had crossed the 500,000 download threshold on Google Play. That’s in the ten days since April 12, when it was released. I’d say that’s a decent, if not stellar, number given that Home is only available for select… Please visit Marketing Land for the […]

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70% of SMX Advanced Tickets Sold – Register Now!
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Time is running out to register for Search Engine Land’s SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So why does this conference book up every year? Here are the key reasons: The program: You’ll participate in… Please visit […]

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Countdown To Mother’s Day: A Four-Week Affiliate Marketing Plan
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As the second biggest shopping season behind the winter holidays, more than $18 billion is spent annually on Mother’s Day gifts in the United States. Of that, 25 percent is attributed to purchases made online. This represents a steady increase over the years when you consider that in 2011, 21… Please visit Marketing Land for […]

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Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks
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Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs… Please visit Marketing Land for the full article.

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Mayer, Sandberg, Systrom Make TIME’s Top 100 List For 2013
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Several notable names from the search/social/marketing industries are included on the 2013 Time 100, the magazine’s annual attempt to list the most influential people in the world. There’s no ranking involved — it’s not a countdown, just a collection of movers and shakers… Please visit Marketing Land for the full article.

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Report: iPhone Regains Impression Lead, iPad Generating 12 Pct Of Mobile Ad Revenue Globally
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Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that “iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue.” In addition the… Please visit Marketing Land for the full article.

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