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ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars
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Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy… Please visit Marketing Land for the full article.

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Digital Ad Spend Quickly Shifting To Mobile: Are You Ready?
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Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by… Please visit Marketing Land for the full […]

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How Adobe Used Twitter To Generate Leads For An Online College Nobody Had Heard Of, Yet [Case Study]
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Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing… Please visit Marketing Land for the full article.

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You Can Love Your Marketing Data, Just Don’t Fall Under Its Spell
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I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that the digitization of the world has given us marketers. (The other two are malleability, the ability to easily change, experiment with and personalize the digital… Please visit Marketing Land […]

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LinkedIn Becomes Only American Social Network In China With Launch Of Simplified Chinese Beta
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Yesterday, LinkedIn was able to do something that Facebook, Twitter and Google haven’t — launch a beta Chinese social site dubbed “领英”. The professional network has been active to Chinese users for more than a decade now, but the Simplified Chinese site will be the first… Please visit Marketing Land for the full article.

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“RIP McDonalds” – Burger King Tweets Its Offline Prank
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Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor. Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the… Please visit Marketing Land for the full article.

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As LG, HTC Prep Smartwatches, Samsung Ditches Android On Its New “Gear” Devices
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The promised Google and Apple smartwatches have yet to materialize but there are at least half a dozen other offerings already in the market from Samsung, Qualcomm (Toq), Pebble, Sony and a couple of others. None have broken through to mainstream awareness or adoption. Samsung’s Galaxy Gear… Please visit Marketing Land for the full article.

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The Power Of Information In Advertising
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There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is used to boost relevance. Ensuing articles have gushed that “advertisers pay three times more for cookie-based ads” and “advertisers… Please visit Marketing Land for the full article.

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