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Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter)
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Much has been made of the symbiotic relationship between TV and Twitter and the company’s recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how Facebook activity correlates with TV-viewing… Please visit Marketing Land for the full article.

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Infographic: The Periodic Table Of Google Analytics
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Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even… Please visit Marketing Land for the full article.

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Moving From Static To Dynamic: Building Relationship-First Email Creative
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In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and… Please visit Marketing Land for the full article.

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Outlook.com VersaTile Ads Debut
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Microsoft has launched a new ad format for its Outlook.com email service called versaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: As you can see from the video, the ads require user… Please visit Marketing […]

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Salesforce Social.com Officially Launched, Will Bring Social Ads, Listening & CRM Together
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Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based… Please visit Marketing Land for […]

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Marketing Day: April 23, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales The bears were wrong. Apple beat Wall Street financial… Please visit Marketing Land for the full article.

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Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales, Record iTunes Sales
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The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been steadily losing value as analyst after analyst expressed anxiety about the company’s outlook. Apple reported quarterly gross revenues of $43.6 billion, compared with a… Please visit Marketing Land for the full article.

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Marketing Day: April 22, 2013
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Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions” The Financial Times (FT) is reporting that Twitter has… Please visit Marketing Land for the full article.

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