It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a… Please visit Marketing Land for […]
In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year. The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile… Please visit Marketing Land for the full article.
Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they “ever” get news on the social… Please visit Marketing Land […]
Any marketer that has tried running paid advertising campaigns on Facebook knows it is one of the most complex auction-based ad marketplaces that exist today. Constantly moving targets, rapid ad fatigue, and lack of transparency around the effects of bids and budgets on performance make it… Please visit Marketing Land for the full article.
If you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade. The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google… Please visit Marketing Land for the full article.
Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First If you’ve been jonesing to upgrade… Please visit Marketing Land for the full article.
Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The screenshot below posted by @SynrgyHQ shows a sponsored ad for Southwest Airlines on the branded search query [southwest airlines]. It doesn’t appear… Please visit Marketing Land for the full article.