As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make decisions with data. The collection and interpretation of this data requires a new set of skills. Nonetheless, the goal remains the same for our online… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Takeaways BuzzFeed CEO Jonah Peretti posted a staff memo… Please visit Marketing Land for […]
In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers. Predictably, the contacts making media-buying… Please visit Marketing Land for the full article.
As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night’s Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday…. Please visit Marketing Land for […]
Sounding more like a Google offering than one from Apple, the iPhone maker formally announced “CarPlay.” The service was previewed last year and is being rolled out in vehicles from Ferrari, Mercedes-Benz and Volvo at the Geneva International Motor Show this week. Other car makers that… Please visit Marketing Land for the full article.
People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now social media data are being used for the same purposes. Last week digital marketing firm MintTwist compiled and analyzed social media data to anticipate winners at last night’s… Please visit Marketing Land for the full article.
Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google’s lead as top traffic source for some of the biggest news publishers on the web. The numbers come from… Please visit […]
According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. “People are looking for a Pepsi to… Please visit Marketing Land for the full article.