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Why Emotional Appeals Are the Best Marketing Strategy (and How to Use Them to Grow Your Business)
www.inc.com

When it comes to marketing, emotional appeal campaigns are your secret weapon to getting into the hearts and minds of prospective customers.

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AP: Google collects location data when ‘Location History’ is turned off
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Google says it tells users exactly what it’s doing. It does, though some of the information is buried. The post AP: Google collects location data when ‘Location History’ is turned off appeared first on Marketing Land. Please visit Marketing Land for the full article.

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The United States finally starts to talk about data privacy legislation
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Despite the US Commerce Secretary’s condemnation of Europe’s GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously. The post The United States finally starts to talk about data privacy legislation appeared first on Marketing Land. Please visit Marketing Land for the full article.

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1 Counterintuitive Thing You Must Do When Choosing a Brand Marketing Firm
www.inc.com

Popular wisdom says always call references before hiring a consulting firm. Why this may not be the best advise.

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CDPs: Why now?
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Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.” The post CDPs: Why now? appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more appeared first on Marketing Land. Please visit Marketing Land for the full article.

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Here's Why This Leading Marketing Firm is Betting Big on Blockchain and Cannabis
www.inc.com

Learn from the combination and growth of these two emerging markets.

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CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
feeds.marketingland.com

Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made. The post CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer appeared first on Marketing Land. Please visit Marketing Land for the full article.

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