Research shows that CEOs from high-growth companies rank customer referrals as a top strategy for marketing and sales. Here’s how to build a referral program based on talent, training and technology.
Find out how seller stories and case studies help Amazon rapidly grow its user base.
A lot happened in 2017. These are the marketing campaigns that successful grabbed our attention and sparked conversation.
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Please visit Marketing Land for the full article.
The new features reframe the focus on understanding user journeys. Please visit Marketing Land for the full article.
Want to launch a content marketing campaign, but you’re not sure where to start? Find out how it can benefit your business, and how to do it right.
There’s one marketing word that’s better than the rest. Can you guess it? It’s “free,” and it can boost your customer acquisition and retention.
Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies. Please visit Marketing Land for the full article.