As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Please visit Marketing Land for the full article.
It’s not enough just to woo customers to the contract signing or the checkout line. Too often, once brands close a sale, they stop really investing in that customer as they move on to the next one.
The Tel Aviv-based video ad platform says this is the first SPO for video. Please visit Marketing Land for the full article.
Here are some simple steps that you can integrate as part of your holiday social media marketing plan.
Frustrated with your marketing? See why companies with internal marketing teams can never get the results of an independent, integrated agency.
Clever is often overrated in marketing. This time, it’s not.
It is common for companies to use fear-based marketing tactics to sell more products and services. Here’s why you shouldn’t.
Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.