local marketing Archives - Mobile, Social, Local Portal for News

Location data beyond the marketing department: A look at 3 use cases
feeds.marketingland.com

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Please visit Marketing Land for the full article.

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How Content Marketing Can Propel You Past the Finish Line
www.inc.com

It’s not enough just to woo customers to the contract signing or the checkout line. Too often, once brands close a sale, they stop really investing in that customer as they move on to the next one.

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Cedato launches Video Supply Path Optimization in its new premium marketplace
feeds.marketingland.com

The Tel Aviv-based video ad platform says this is the first SPO for video. Please visit Marketing Land for the full article.

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6 Steps To Skyrocket Your Social Media Marketing This Holiday Season
www.inc.com

Here are some simple steps that you can integrate as part of your holiday social media marketing plan.

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4 Reasons Today's CMOs Might Be Doomed to Failure–And How to Fix It
www.inc.com

Frustrated with your marketing? See why companies with internal marketing teams can never get the results of an independent, integrated agency.

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KFC's Twitter Following List Secret Joke Is Brilliant Branding
www.inc.com

Clever is often overrated in marketing. This time, it’s not.

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Your Marketing Should Inspire, Not Scare. Here Are 3 Ways to Do It
www.inc.com

It is common for companies to use fear-based marketing tactics to sell more products and services. Here’s why you shouldn’t.

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Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead
www.inc.com

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.

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