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How to Build a Winning Customer Referral Program
www.inc.com

Research shows that CEOs from high-growth companies rank customer referrals as a top strategy for marketing and sales. Here’s how to build a referral program based on talent, training and technology.

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The Brilliant Marketing Tool Amazon Uses to Achieve Crazy Growth
www.inc.com

Find out how seller stories and case studies help Amazon rapidly grow its user base.

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3 Courageous Marketing Campaigns from 2017
www.inc.com

A lot happened in 2017. These are the marketing campaigns that successful grabbed our attention and sparked conversation.

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The vicious cycle of ROAS targets is killing your business
feeds.marketingland.com

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Please visit Marketing Land for the full article.

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Google Analytics releasing 4 new functions to offer more user-centric insights
feeds.marketingland.com

The new features reframe the focus on understanding user journeys. Please visit Marketing Land for the full article.

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How to Launch Your First Content Marketing Campaign
www.inc.com

Want to launch a content marketing campaign, but you’re not sure where to start? Find out how it can benefit your business, and how to do it right.

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The 1 Surprising Little Word That Can Transform Your Marketing
www.inc.com

There’s one marketing word that’s better than the rest. Can you guess it? It’s “free,” and it can boost your customer acquisition and retention.

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Why the end of Google’s ‘First Click Free’ is a step in the right direction
feeds.marketingland.com

Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies. Please visit Marketing Land for the full article.

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