Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent… Please visit Marketing Land for the full article.
If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle. Please visit Marketing Land for the full article.
On the heels of LinkedIn’s conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance. Please visit Marketing Land for the full article.
A new trailer for Jonás Cuarón’s border thriller Desierto uses Donald Trump’s infamous speech about Mexicans being criminals and rapists to terrifying effect. Desierto, which is Mexico’s official selection for the foreign language Oscar, tackles the perilous journey of a group of hardworking migrant workers trying to find a better life in the United States […]
AT&T’s DirecTV package is going digital. After weeks of anticipation, the telecom giant officially launched its new DirecTV Now streaming service Monday at an event in New York City. The new option, which starts at $35 per month (though that price is set to increase after a certain window), will offer subscribers more than 100 […]
The program represents about $350 in fee savings to local merchants. Please visit Marketing Land for the full article.
Urban Airship survey showcases broader potential of mobile wallets. Please visit Marketing Land for the full article.
A combination of poor communication and ineffective crisis management caused one of the worst PR disasters of the decade.