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MarTech Today: Wayin + EngageSciences, Facebook flips its ad tech strategy & more
feeds.marketingland.com

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent… Please visit Marketing Land for the full article.

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Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone
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Snapchat has decided to stop producing daily Local Stories for cities like Los Angeles and New York City to focus on more event-specific Stories. Please visit Marketing Land for the full article.

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Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
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The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data. Please visit Marketing Land for the full article.

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Obama subtly roasts Samsung for Galaxy Note7
feeds.mashable.com

President Obama made a smokin’ hot analogy while delivering a speech about the Affordable Care Act. On Thursday, the commander-in-chief stopped by Miami Dade College in Florida to discuss Obamacare’s strengths and weaknesses. And being the extremely relatable man that he is, he decided to compare healthcare issues to the recent talk of the tech […]

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Here Are the Sustainability Marketing Tactics Your S Should Be Using Now
www.inc.com

Research shows that consumers want to do business with brands that best align with their values.

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3 coupon affiliate myths it’s time to stop blindly believing
feeds.marketingland.com

Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates. Please visit Marketing Land for the full article.

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4 Tips for Last-Minute Christmas Digital Marketing Campaigns
www.inc.com

Make the final weeks of holiday marketing count with these tips for last-minute online campaigns.

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Oracle complains to EU that Google now has unfair ad-targeting advantage
feeds.marketingland.com

The company argues that Google’s ability to combine datasets exceeds that of rivals. Please visit Marketing Land for the full article.

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