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MarTech Today: Wayin + EngageSciences, Facebook flips its ad tech strategy & more
feeds.marketingland.com

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent… Please visit Marketing Land for the full article.

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What your boss actually wants from your local search reports
feeds.marketingland.com

Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Please visit Marketing Land for the full article.

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6 business types that reap the most reward from local SEO
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Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. Please visit Marketing Land for the full article.

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Thirsty T-Mobile is giving out free iPhone 7s to join its network
feeds.mashable.com

T-Mobile is, if nothing else, super thirsty. From one-upping Verizon’s unlimited data plan via tweetstorm from CEO John Legere to its BDSM-tinged, slightly NSFW Super Bowl Twitter feud with, again, Verizon, there’s not much the self-proclaimed “Un-carrier” won’t do to stir up social attention.  T-Mobile’s latest move isn’t as controversial as some of its other […]

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Making complementary media strategies work: The recipe for cross-channel attribution
feeds.marketingland.com

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment. Please visit Marketing Land for the full article.

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Report: Bad bots are swarming virtually every website and login page
feeds.marketingland.com

The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth. Please visit Marketing Land for the full article.

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What do employers look for in a content marketer?
feeds.marketingland.com

Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a job. Please visit Marketing Land for the full article.

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5 Reasons Infographics Are Still Relevant to Your Content Strategy
www.inc.com

Infographics are still relevant to your content marketing, SEO, and reader engagement efforts.

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