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MarTech Today: Wayin + EngageSciences, Facebook flips its ad tech strategy & more
feeds.marketingland.com

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent… Please visit Marketing Land for the full article.

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The Brilliant Marketing Tool Amazon Uses to Achieve Crazy Growth
www.inc.com

Find out how seller stories and case studies help Amazon rapidly grow its user base.

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Marketing Day: Reddit mobile apps, ad tech predictions & Facebook News Feed updates
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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6 trends that show the (Thanksgiving) tables have turned in Google Shopping
feeds.marketingland.com

Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Please visit Marketing Land for the full article.

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What a Natural Disaster Taught Me About The Future of News Media
www.inc.com

When it comes to news media the future may be living within social platforms. These platforms can be incredibly powerful for live video distribution.

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AdSense rolls out ad balance optimization tool for publishers
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Publishers also now have a metric showing ad session length. Please visit Marketing Land for the full article.

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5 Marketing Lessons To Steal From Casper
www.inc.com

You need to make your message bigger than your product alone.

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Incremental innovation: How to make big changes in your email program, one step at a time
feeds.marketingland.com

Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle. Please visit Marketing Land for the full article.

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