Email marketing is very effective; in fact, it converts three times better than social. That’s why leaders can’t solely rely on social shares.
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. There’s no doubt about it: tech is king when it comes to the industry with the most dynamic, innovative opportunities on the market. There’s only one drawback — when innovation is paramount, your skill-set needs to be as […]
As a restricted version of its Intelligence Pro offering, the free tool shows what topics most interest specific types of users. Please visit Marketing Land for the full article.
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Please visit Marketing Land for the full article.
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Please visit Marketing Land for the full article.
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Please visit Marketing Land for the full article.
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder. Please visit Marketing Land for the full article.
A major new version of Apple’s mobile operating system is coming and the company released six new videos showing how iOS 11 makes its iPad better. Each video is about a minute long and focuses on one set of new features that will become available on iPads when iOS 11 is released in the fall. […]