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Google’s YouTube to undergo MRC audits for video viewability measurement
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The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science. Please visit Marketing Land for the full article.

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Are you buying #AlternativeEmailFacts as truth?
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In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted claims about email marketing best practices. Please visit Marketing Land for the full article.

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6 business types that reap the most reward from local SEO
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Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. Please visit Marketing Land for the full article.

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Time is running out to score the deepest discounts to MarTech San Francisco
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MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event! Please visit Marketing Land for the full article.

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Dos and don’ts of PPC advertising for universities
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For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. Please visit Marketing Land for the full article.

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Report: Android app eCPMs beat iOS for first time in Q4
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Android eCPMs jumped 79 percent year-over-year in Q4 2016. Please visit Marketing Land for the full article.

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Walmart reports 29% growth in US e-commerce
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In Q4 earnings, company also promises continued effort “to become more of a digital enterprise.” Please visit Marketing Land for the full article.

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How Social Narcissists Poison The Environment At Work
www.inc.com

How the times have changed. We are now living with fake news and general rancor, sizzle and dazzle, slander and superficiality. It’s time to look at these masters of marketing more intently. Here are ways you can judge if someone is here to help or hinder your long- term success.

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