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Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
feeds.marketingland.com

Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats. Please visit Marketing Land for the full article.

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The consumer decision journey in the increasingly complex search retail marketplace
feeds.marketingland.com

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Please visit Marketing Land for the full article.

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Crafting a successful holistic search approach
feeds.marketingland.com

Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. Please visit Marketing Land for the full article.

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Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
feeds.marketingland.com

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Looking for a marketing automation platform? This guide takes the guesswork out.
feeds.marketingland.com

All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and… Please visit Marketing Land for the full article.

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Target pours money into mattress startup Casper after sale falls through
feeds.mashable.com

Target is betting big on mattresses in the mail. The big box chain is investing $75 million in bedding delivery startup Casper as it looks to bolster its e-commerce offerings in the face of the tanking brick-and-mortar market, Recode reported Thursday. A source familiar with the deal confirmed that amount.  SEE ALSO: The mobile online […]

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J.C. Penney taps Lowe's exec to reboot marketing efforts
www.retaildive.com

Marci Grebstein will take over as chief marketing officer in June, at a time when the retailer needs to step up its efforts to entice shoppers to visit stores.

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