Some made fun of Apple’s attempt at self reflection with its debut of the Apple Book, a minimalist photo book showing off the company’s product design history. The punch line? The paper book about Apple’s often expensive products costs $300. Despite the $300 price tag for what amounts to a catalog, some Apple fans rushed […]
Technology doesn’t just change the world — it runs it. In 2016, the algorithms, networks and slabs of glass and metal that make up today’s digital tools had a direct impact on our lives in some very unexpected ways. From Facebook’s fake news problem to the Galaxy Note7 literally exploding, that impact wasn’t always for […]
3 tips for building brand loyalty through social media.
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible. Please visit Marketing Land for the full article.
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. Please visit Marketing Land for the full article.
With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game. Please visit Marketing Land for the full article.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,… Please visit Marketing Land […]