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The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
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Susan Vobejda feels it’s her responsibility to mentor as many young people as she can. Please visit Marketing Land for the full article.

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Gold Medalist Chloe Kim Tweets That She's Hungry and Savvy Businesses Jump at the Opportunity to Get Her Something to Eat
www.inc.com

Actually, Chloe Kim tweeted that she’s “hangry” which was the green light for restaurants and food companies to flex their marketing muscle.

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LiveRamp moves into B2B data with purchase of Pacific Data Partners
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The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers. Please visit Marketing Land for the full article.

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A link-building case study: Using brand mentions and competitive linking tactics
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Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. Please visit Marketing Land for the full article.

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Kantara Initiative is out with a new version of its user data access specs
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The newest guidelines for software makers update ways for sharing personal data between individuals and through Internet of Things devices. Please visit Marketing Land for the full article.

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