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Why Entrepreneurs Should Invest More in Social Good
www.inc.com

Social entrepreneurship is creating a new wave of companies focused on tackling key social challenges.

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According to Science, This Is the Best Way to Gain Power and Influence Others
www.inc.com

Marc Crowley, author of Lead from the Heart, and U.C. Berkeley social scientist, Dacher Keltner, examine the new power model for motivating people.

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How to Increase the ROI on Your SEM Campaigns Using Google AdWords
www.inc.com

Advertising, ROI, SEM, Google, AdWords, search marketing

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Think You Know Millennials? Think again.
www.inc.com

For foreign managers, Chinese Millennials present a unique set of management challenges

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Is A.I. Just Marketing Hype?
www.inc.com

Why are the big breakthroughs always five to 20 years in the future?

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Thunder boosts personalization and performance following Adacus acquisition
feeds.marketingland.com

The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual personalization and cross-device identification. Please visit Marketing Land for the full article.

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For Staples, it’s no longer just about office supplies
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These days, even the place where you get printer ink and paper clips — or smartphones — wants more. It wants a relationship. Please visit Marketing Land for the full article.

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To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
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Today’s highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers. Please visit Marketing Land for the full article.

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